AsiaNet 83921

GENEVA, May 6, 2020 /PRNewswire=KYODO JBN/ --

New digital financial services company, Alpian SA ("Alpian"), incubated by the

Swiss banking group REYL & Cie Ltd ("REYL"), today announces a successful

Series A funding round worth CHF 12.2 million. The funds will enable Alpian to

accelerate growth plans and pursue ambitions to receive a full banking license

from the Swiss Financial Market Supervisory Authority (FINMA), launching as a

fully licensed digital affluent bank in 2021.

Alpian aims to create an innovative banking offering, tailored to the mass

affluent population (with investible assets between CHF 100k – 1 million) in

Switzerland, worth an estimated CHF 660 billion. Independent market research

demonstrates how existing retail and private banking providers do not fully

address the fundamental needs of this segment. Amongst this demographic, 40%

are looking for a new bank and 70% would be open to using a bank with no

branches at all.

Alpian's offering will include tailored investment boutique products, digital

face-to-face access to experienced financial advisors, and everyday banking

services. Through a modernistic digital interface, Alpian will leverage

proprietary and disruptive technology to develop scalable, personalised private

banking.

Benefiting from REYL's 40+ years of banking and wealth management experience,

the company aims to compete on an equal footing with other established banks.

Schuyler Weiss, Alpian CEO, said:

"The genesis of Alpian comes from the clear vision of our experienced and well

diversified team. This brings with it an ability to execute our vision,

unimpeded, with technology and innovation underpinning everything we do.

Securing the Series A funding is a testament to our business and our ability to

execute. It is a big step towards reaching full technological and operational

readiness over the coming months."

REYL partner, Pasha Bakhtiar said:

"Alpian started as an incubation project at REYL but we soon realised the full

potential of this unique, ground-breaking value proposition. The fact that

Alpian has secured this impressive Series A round demonstrates the confidence

investors also have in the blue ocean space we have identified. My Partners and

I are immensely trusting in the quality of the Alpian team and we are excited

to accompany them on the next stages of the journey."

About Alpian

www.alpian.com

Based in Carouge, Switzerland, Alpian is a new digital financial services

brand, incorporated in October 2019.

Logo: https://mma.prnewswire.com/media/1164041/Alpian_Logo.jpg

Press enquiries: media@alpian.com, +447742954886