PR83920

BOLOGNA, Italy, May 5, 2020, /PRNewswire=KYODO JBN/--

- The project, funded for 3.7 millions of euros by the European Union and CSO

Italy and dedicated to China, Japan and Taiwan, has achieved important results

in its first year of activity.

Despite the current situation complicated by Covid-19 consequences, The

European Art of Taste: Italian Fruit & Veg Masterpieces continues its

activities to promote Italian fruit and vegetables, fresh and processed, in

China, Japan and Taiwan. The project, funded by European Union and CSO Italy,

is supported by the most important companies in Italy as Origine Group,

Oranfrizer, RK Growers, Mazzoni Group, Kingfruit, Joinfruit, Jingold and

Conserve Italia.

In its first year, the project has focused on the promotion and diffusion of

the values and the quality of Italian kiwifruit, red oranges and processed

fruit and vegetables, achieving more than 600 million contacts reached for 2019.

Those numbers are the result of an important work of communication, which has

involved journalists, KOL (Key Opinion Leaders), consumers and fruit and

vegetables professionals. The press office work and the mailing list efficacy,

with more than 4000 press contacts, has permitted the publication of 800

articles in China with 500 millions of estimated contacts (as detected by

Cision/Alexa), 20 in Japan and 14 in Taiwan. Consumers and influencers have

been involved via social medias (Weibo and Wechat) reaching more than one

million users. Good results have been reached also by the official websites

(www.europeanartoftaste.com and europeanartoftaste.cn).

Journalists and professionals have been also invited to Italy for a series of

press tours in September, November and January, during the harvest campaign of

tomatoes, kiwifruits and red oranges to have a direct experience of the

cultivation and production of Italian fruit and vegetables.

The project has involved buyers with the participation in 4 trade fairs where

they have been organised B2B meetings in addition to more than 2300 instore

activities with 750.000 estimated contacts.

The Covid-19 emergency, however, has reduced the number of events during

December and January, the harvest period of kiwifruit and red oranges, but the

encouraging results of the first year has established the base for productive

collaborations for the future.

For further information and details: www.europeanartoftaste.com;

www.europeanartoftaste.ch

Press office: RP Circuiti Multimedia – press@rpcircuiti.it – info@rpcircuiti.it

SOURCE: THE EUROPEAN ART OF TASTE