PR83905

LONDON, May 5, 2020 /PRNewswire=KYODO JBN/ --

50 Best - the organisation behind The World's 50 Best Restaurants and The

World's 50 Best Bars - announces its first joint campaign, entitled 50 Best for

Recovery. It will focus on fund-raising, in unison with its partners, to

provide tangible financial relief to the hospitality sector, as well as create

and collate helpful resources and inspirational virtual events for restaurants

and bars as they emerge from the pandemic.

The first element is the 50 Best Recovery Fund, launched with the generous

backing of founding donors S.Pellegrino & Acqua Panna (for restaurants) and

Perrier (for bars). The fund will be utilised to support a range of non-profit

organisations across the globe working to aid the survival and eventual revival

of the restaurant and bar sectors.

50 Best will action a series of fund-raising initiatives to encourage further

contributions to the Recovery Fund from corporate donors and consumers looking

to support the hospitality sector rebuilding process. This will include a 50

Best 'Bid for Recovery' Auction in June, offering food-and-drink lovers the

opportunity to bid for out-of-this-world experiences from the restaurants and

bars featured on recent 50 Best lists. Further details of how to participate

will be released prior to each initiative.

50 Best also launches online 50 Best Recovery Hubs - gathering and generating

content that will offer advice, information and inspiration for businesses. At

the same time, 50 Best will continue to recognise the passion and skill of

bars, restaurants, bartenders, chefs and their teams as they push towards

reopening and revitalisation.

Over several days in September this year, 50 Best will host a virtual Recovery

Summit for the gastronomic community, with a focus on exploring how the

restaurant world can thrive once again. Comprising a range of events including

masterclasses, case studies and forums, the Summit will share learnings,

promote best practices and explore visions of a post-pandemic world.

The launch of 50 Best for Recovery follows the announcement in March that the

event programme for The World's 50 Best Restaurants 2020 - originally due to

take place in Antwerp, Flanders in June - has been postponed until 2021,

circumstances permitting. The annual list of the world's finest dining

destinations will not be released this year in any format. The precise format

of The World's 50 Best Bars 2020 programme is under ongoing review and will be

announced in the coming months.

All details of the campaign will be available on the 50 Best for Recovery

webpages for restaurants and bars and respective Recovery Hubs for restaurants

and bars as they are announced, as well as via Instagram @TheWorlds50Best amd

@50BestBars and Facebook @50BestRestaurants and @50BestBars.

50 Best Social Media

Follow on Instagram: @TheWorlds50Best; @50BestBars

Follow on Twitter: @TheWorlds50Best; @50BestBars

Like on Facebook: https://www.facebook.com/50BestRestaurants;

http://www.facebook.com/50BestBars/

Subscribe to the YouTube channels: 50 Best Restaurants TV; 50 Best Bars TV

Logo - https://mma.prnewswire.com/media/1162937/50_Best_for_Recovery_Logo.jpg

Press Contacts

Susie Dempsey (US) / Jamie Ley (UK)

Worlds50best@relevanceinternational.com

US: +1 212-257-1500, UK: +44 20-3868-8700

For media centre registration and access, please visit

https://www.theworlds50best.com/mediacentre/media-contacts

Source: 50 Best