VeChain Becomes The Sole Public Blockchain Protocol Of The APAC Provenance Council - A Cross-continental Food Supply Chain & Finance Consortium

VeChain

PR83952

 

SHANGHAI, May 8, 2020 /PRNewswire=KYODO JBN/ --

 

The APAC Provenance Council supported by government, export and industry

bodies, standards agencies, packaging and labelling service providers, finance

giants and blockchain technology providers, is established to integrate

blockchain technology into the food supply chain finance in Australia-China

trades. Currently, the core founding members include Fresh Supply Co, Source

Certain International, and Laava, joined by affiliate members VeChain,

FoodAgility CRC (Cooperative Research Centre), DNV GL Business Assurance,

Australian Made, GS1, Blockchain Australia and several others.

 

Logo - https://mma.prnewswire.com/media/738221/VeChain_Logo.jpg

 

The New Roadmap To a Post-COVID Food Industry

 

In February 2020, the Australian Government published The National Blockchain

Roadmap (

https://c212.net/c/link/?t=0&l=en&o=2797585-1&h=4090840726&u=https%3A%2F%2Fwww.industry.gov.au%2Fsites%2Fdefault%2Ffiles%2F2020-02%2Fnational-blockchain-roadmap.pdf&a=published+The+National+Blockchain+Roadmap

), proactively addressing opportunities in the Agritech & Food industry, which

directly accelerates the establishment of the Council.

 

The impact from COVID-19 further lifts the urgency of pushing forward this

initiative. On one hand, the pandemic is posing a direct threat to food &

beverage vendors around the globe, particularly in cross-continental trading,

the suppliers are heavily impacting their cash flows, which calls for immediate

invoice finance to quickly unlock unpaid invoices and stimulate business

growth. On the other hand, the public awareness of food safety is

unprecedentedly high. According to a study of InTarget Shanghai (

https://c212.net/c/link/?t=0&l=en&o=2797585-1&h=2267971602&u=https%3A%2F%2Flandingpage.intarget.net%2Finchinamonitor%2F%3Futm_medium%3Dsocial_organic%26utm_source%3Dlinkedin%26utm_campaign%3Dgeneric&a=to+a+study+of+InTarget+Shanghai

), Chinese consumers have become more health and safety-conscious and this will

continue to be reflected in future.

 

Blockchain-enabled APAC Provenance Council To Stimulate The Market

 

By combining resources from all members, the Council aims to provide a

comprehensive blockchain-enabled food supply chain finance ecosystem, bridging

traceable, safe and trusted trades with shorter billing terms between

Australian suppliers and Chinese importers.

 

David Inderias, APAC Provenance Council Executive Chairman says, "Many solution

providers have offered 'track and trace' services, but haven't addressed

industry needs in a comprehensive way. In a post-COVID world when many

commercial entities are in decline, we are growing by making sure to deliver

real economic value, meeting industry needs, as well as including funding

sources for industry."

 

Powered by AliPay in Australia, all the B2B payments for China-destined trades

from Australian food suppliers will receive milestone-based payments of the

total fiat payment upfront upon meeting the first milestone of their delivery

terms. For food suppliers in Australia, when they export food products traced

by VeChain ToolChain(TM), the entire process of product delivery will be

recorded, including logistics information, temperature during the process and

so forth. Acting as the "trust machine" in multiparty collaboration, blockchain

provides immutable and authentic records, which not only ensures the secured

process of logistics transfer, bringing transparency and trust into the

cross-continental trade, but also helps shorten the billing period for

suppliers.

 

VeChain To Be The Sole Public Blockchain Protocol In The Consortium

 

VeChain is dedicated to enabling its partners to implement blockchain

technology in various industries to solve real problems. The proven cases such

as FoodGates (

https://c212.net/c/link/?t=0&l=en&o=2797585-1&h=1865516295&u=https%3A%2F%2Fmedium.com%2Fvechain-foundation%2Fvechain-together-with-asi-group-and-dnv-gl-announced-the-first-cross-continental-logistics-and-e2e65a0d562&a=FoodGates

), pave the way for making the supply chain finance more effective at an

all-new level.

 

Sunny Lu, CEO at VeChain, stressed that, "Guided by the mission of powering the

real economy, VeChain positions itself to be an Enabler to empower our partners

with blockchain to build business applications in various sectors. The

implementation of blockchain certainly contributes to buffering the immediate

economic impacts of the pandemic for the enterprises, and will help improve

productivity by unleashing more resources and growth opportunities."

 

The Australian Department of Agriculture (

https://c212.net/c/link/?t=0&l=en&o=2797585-1&h=658338598&u=https%3A%2F%2Fasialinkbusiness.com.au%2Fchina%2Fgetting-started-in-china%2Fchinas-imports-and-exports%3FdoNothing%3D1&a=The+Australian+Department+of+Agriculture

) predicts China will account for 43% of global growth in demand for

agricultural products by 2050. Since the Australian products have an enviable

reputation for being high-quality, Australian exporters can strongly take

advantage of China's growing demand for quality produce and its need for food

security. With the market evolving, the demand for business-ready standard

blockchain tools will also see a dramatic growth, which positions VeChain

ToolChain(TM) to seize the opportunity to support more enterprises and create

more value.

 

About APAC Provenance Council

The Asia Pacific Provenance Council is an industry alliance which helps

exporters digitally enable and scientifically prove the provenance,

traceability and authenticity of their products, and tell the stories behind

their brands. The Council will soon be taking expressions of interest for

multiple food production verticals in Food Agility backed pilots, corporates

and industry bodies are urged to.

 

About VeChain

Launched in 2015, VeChain connects blockchain technology to the real world by

providing a comprehensive governance structure, a robust economic model, and

IoT integration. VeChain is the pioneer of real-world applications using public

blockchain technology, with international operations in Singapore, Luxembourg,

Tokyo, Shanghai, Paris, Hong Kong, and San Francisco. Together with our

strategic partners PwC and DNV GL, we have established cooperative relations

with many leading enterprises in different industries, including Walmart China,

BMW, BYD Auto, H&M, LVMH, D.I.G, AWS, PICC, ASI etc.

Official website www.vechain.com

 

SOURCE: VeChain

 

CONTACT: info@apacprovenance.org, press@vechain.com

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