Sinopec Ranks First in Brand Value in China's Energy and Chemical Industry

Sinopec

PR83991

 

BEIJING, May 11, 2020 /PRNewswire=KYODO JBN/ --

 

- Sinopec is valued at RMB 299.1 billion, making it the second-most valuable

brand in China

 

China Petroleum & Chemical Corporation (HKG: 0386, "Sinopec"), China's leading

energy and chemical company, was named the number one brand in China's energy

and chemical industry in terms of brand value at China Brand Day 2020, held on

May 10.

 

Photo- https://photos.prnasia.com/prnh/20200511/2800060-1-a

(Sinopec is valued at RMB 299.1 billion, making first in Brand Value in China’s

Energy and Chemical Industry.)

 

Photo- https://photos.prnasia.com/prnh/20200511/2800060-1-b

(Sinopec Gas Station in Singapore.)

 

Logo- https://photos.prnasia.com/prnh/20190814/2551581-1LOGO

 

In the valuation of Chinese brands released as part of the day's activities,

Sinopec's brand value reached RMB 299.1 billion, an increase of RMB 17.3

billion year-on-year, making it the top brand in China's energy and chemical

industry and the second most valuable brand in the country.

 

The value of Sinopec's sub-brands has also surged. Easy Joy's brand value

reached RMB 16.1 billion, up by RMB 4.6 billion, while Great Wall Lubricant's

brand value reached RMB 7.7 billion, up by RMB 600 million. Meanwhile, Epec.com

is now valued at RMB 9.8 billion and Sinopec "Donghai" Asphalt at RMB 1.2

billion.

 

Under the guidance of the State Administration for Market Regulation, China

Brand Day is jointly organized by the China Council for the Promotion of

International Trade, China Council for Brand Development, China Appraisal

Society, and other organizations dedicated to propelling China's transformation

from manufacturing-led to innovation-driven, from unparalleled speed to

unsurpassed quality, and from product fabrication to brand creation. The

seventh China Brand Day, this year saw 830 brands apply for consideration,

after which they were subject to a rigorous set of criteria. In the end, the

brand value of 564 brands were announced on China Brand Day, totaling RMB

7.3563 trillion in value.

 

For the last 37 years, Sinopec has been committed to forging cleaner energy and

chemical products through respondible, practical action. Now, it is focused on

developing its brand and defining its contribution to society. In March of this

year, Sinopec issued its "Guiding Opinions on Strengthening the Construction of

the Sinopec Brand", which clarified, for the first time, its brand concept of

focusing on the sustainable development of the energy and chemical industry

through innovation and responsibility, to create better lives and become a

world-leading, best-in-class brand.

 

To enhance employee brand awareness and further build up its brand, Sinopec

also joined hands with the China Association for Quality to launch the "Brand

Excellence and Effectiveness: 10 Outstanding Brand Marketing Cases" initiative

to encourage communication and sharing between the company's different

sub-brands and divisions, in the aim of cultivating a robust and dynamic

company culture.

 

With its brand valuation as recognition of its achievements, Sinopec will

continue to enhance its brand and focus on creating positive impact in society.

 

About Sinopec

 

Sinopec Corp. is one of the largest integrated energy and chemical companies in

China. Its principal operations include the exploration and production,

pipeline transportation and sale of petroleum and natural gas; the sale,

storage and transportation of petroleum products, petrochemical products, coal

chemical products, synthetic fibre, fertiliser and other chemical products; the

import and export, including an import and export agency business, of

petroleum, natural gas, petroleum products, petrochemical and chemical

products, and other commodities and technologies; and research, development and

application of technologies and information.

 

Sinopec sets 'fueling beautiful life' as its corporate mission, puts 'people,

responsibility, integrity, precision, innovation and win-win' as its corporate

core values, pursues strategies of value-orientation, innovation-driven

development, integrated resource allocation, open cooperation, and green and

low-carbon growth, and strives to achieve its corporate vision of building a

world leading energy and chemical company.

 

SOURCE:  Sinopec

 

Image Attachments Links:

 

   Link: http://asianetnews.net/view-attachment?attach-id=363332

 

   Caption: Sinopec is valued at RMB 299.1 billion, making first in Brand Value in China's

Energy and Chemical Industry.

 

   Link: http://asianetnews.net/view-attachment?attach-id=363333

 

   Caption: Sinopec Gas Station in Singapore.

 

   Link: http://asianetnews.net/view-attachment?attach-id=363334

 

   Caption: LOGO

 

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