PR83988

KUALA LUMPUR, Malaysia, May 12, 2020 /PRNewswire=KYODO JBN/ --

-Service has clear path to profitability on the back of demonstrated technology

stack, end to end supply chain management, owned delivery assets, and fast

growing consumer base

-Diverse management team bring balance of gender, experience and enthusiasm to

revitalise a traditional business for the digital age

-Availability of service through Malaysia's Covid-19 response demonstrates

ability to maintain safety, hygiene, and convenience while delivering daily

Leading independent online grocery service, MYGROSER (www.mygroser.com), today

announced enhanced its delivery capabilities to further support consumers and

businesses in Malaysia as the country grapples with its pandemic response.

MyGroser offers fresh food, fresh produce, baked goods, essential items, and

grocery delivery services in Malaysia's USD20 billion grocery and supermarket

space. It has stayed available throughout the country's Movement Control Order

(MCO) period, delivering daily grocery orders to thousands of consumers while

under a national movement restriction.

Photo - https://photos.prnasia.com/prnh/20200511/2799891-1

"We have seen the demand for grocery delivery locally grow by over 1000% during

the first part of this year, and have seen our own revenues and number of

deliveries made daily grow ten times during just the past 2 months. On the back

of this, we are accelerating our expansion plans to better meet the demand for

convenient, fresh and affordable produce, everyday essentials and groceries

that we are seeing from our consumer and business customers," said Stephen P

Francis, CEO, MyGroser.

To support this growth, MyGroser is raising its first public funding round in

support of its aim to be profitable within 12 months with expansion to other

cities in Malaysia soon after. This round, which is being run as a rolling

close, is being targeted towards supporting the incoming customer demand that

has already been secured through strategic partnerships for the next 24 months.

The service is led by a diverse set of management and founders who have helped

the world's biggest brands in e-commerce, entertainment, logistics, e-hailing,

and finance build their presence, market and profitability in Malaysia and

across the region.

MyGroser, which launched in September 2019, has seen exponential growth on the

back of consumer demand for a grocery brand that focuses on convenience,

freshness and value. Working through the MCO, MyGroser has been able to deploy

technology enhancements, as well as daily delivery slot increases through the

effective use of a flexible, owned technology and cloud store powered premium

grocery service model.

In addition to being available for service and increasing delivery slots for

daily deliveries, MyGroser has been gearing itself for growth across key cities

in the country. This has been done through the strategic use of the service's

owned fleet of delivery vehicles and partners; full time trained picking,

packing and delivery teams; cloud stores that keep a fast moving inventory

selection on hand; and MyGroser's owned technology stack that has allowed it to

weather and adapt to the current rapid growth it is experiencing.

Machine learning based supply chain management, new product offerings, an

enhanced grocery list and new membership offerings are next on the service's

list of upcoming enhancements.

These plans are part of MyGroser's three year plans to reach regional coverage

as the service reimagines the modern grocery business in an on-demand, premium

and affordable manner. This will allow it to better address an existing

consumer demand worth over USD300 billion annually for online groceries in the

region on the back of continued growth and demand for online services.

Built for profitable-purpose driven growth

MyGroser is entirely digital; available on the web, on iOS and on Android, and

powered by its own technology stack. Custom built one-of-a-kind software that

is fast and easy to use with secured payments systems underpin a customer-first

system that has seen consumers embrace online grocery shopping quickly in

Malaysia.

Integrated into MyGroser is its own inventory, warehousing, customer management

and routing solutions that allow the service to self manage its offerings. This

has been key in helping it remain available through the pandemic period and

will be critical as the brand grows.

MyGroser owns its entire supply chain - cloud stores with supermarket sized

operations that are run by a team with more than sixty (60) years of combined

experience in the grocery industry. Buying directly from thousands of brands,

suppliers, manufacturers and producers locally and regionally, the service

already lists a variety of over 12,000 products at competitive pricing targeted

for everyday value.

Deliveries are done with dedicated full time delivery teams focused on handling

groceries. This means delivery services are more secure and safe for consumers,

and food handlers are trained to do things at a higher level of  safety and

cleanliness. Packaging is eco-sensitive including the use of reusable bags and

boxes for deliveries.

For those interested to explore opportunities, please contact Stephen Paul,

CEO,  stephen@mygroser.com/ Michele Malini Mahendra, COO, michele@mygroser.com.

About MyGroser

MyGroser is Malaysia's only independent, full service technology powered online

grocery of its kind that offers consumers and businesses delivery services and

access to a growing range of 12,000 items in fresh produce (meats, seafood,

vegetables), fruit and dairy, frozen food, dry food, groceries, premium

products and daily essentials catalogues. Operating its own dedicated handling

and delivery teams, MyGroser works directly with the best brands in the world

that you're already familiar with from your corner supermarket; and local

growers; to bring products you love to you conveniently through its secured

online web experience. Our cutting edge technology allows you to schedule your

grocery deliveries weeks in advance and to enjoy free delivery for orders that

qualify. For more information, please visit www.mygroser.com.

SOURCE MyGroser

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=363296

   Caption: Stephen Francis and Michele Mahendra, founder and co-founder of MyGroser