PR84015

SAN FRANCISCO, May 13, 2020 /PRNewswire=KYODO JBN/ --

--Real-time travel data provides travel marketers the tools needed to monitor

travel demand and plan for recovery

Sojern (

https://c212.net/c/link/?t=0&l=en&o=2802268-1&h=452063830&u=https%3A%2F%2Fwww.sojern.com%2F&a=Sojern

), a leading provider of digital travel marketing solutions, today launched a

new interactive dashboard providing real-time COVID-19 travel insights (

https://c212.net/c/link/?t=0&l=en&o=2802268-1&h=619583159&u=https%3A%2F%2Fwww.sojern.com%2Fcovid-19-insights&a=new+interactive+dashboard+providing+real-time+COVID-19+travel+insights

). These insights will empower Sojern's customers, partners and industry

leaders to forecast travel demand and make informed decisions about market

recovery. Sojern will be providing free and unlimited access to the public via

the Sojern website, a service the firm has only ever provided to customers and

partners.

Logo - https://mma.prnewswire.com/media/249299/sojern_logo.jpg

The dashboard, updated daily at 10:30pm UTC, will provide market-level details

on future searching and booking trends indexed to pre-COVID levels to provide

visibility into timing for a recovery in specific destinations. Travel

providers can use these insights to help determine when to re-open or when to

accelerate marketing to power recovery. Dashboard users will also be able to

compare different regions to see when travel is likely to recover in each

market.

Sojern decided to make the dashboard public because of the unforeseen

popularity our unique travel dataset has generated. People around the world are

looking for real-time travel data to help them better understand the impact

COVID-19 is having on the global economy.

Sojern Director of Travel Insights Amber Kuo said, "Normally, weekly or even

monthly data updates about how consumers are traveling would be acceptable to

inform marketing campaigns. However, in COVID times, travel marketers are

feeling stressed and uncertain about the future. Providing daily updates gives

marketers more control because they can see how the situation is evolving, and

when is the right time to act."

Sojern collects and analyzes travel intent data from thousands of airline and

hotel partners from around the world to use as the foundation of Sojern's

travel insights. This data provides an unparalleled view of travel demand by

looking at online traveler path to purchase.

For more information, visit www.sojern.com/covid-19-insights.

About Sojern

Sojern (www.sojern.com) provides digital marketing solutions for the travel

industry. Powered by artificial intelligence and built on more than a decade

spent analyzing traveler intent data, Sojern activates multi-channel branding

and performance marketing solutions to drive direct demand. More than 10,000

hotels, attractions, tourism boards and travel marketers rely on Sojern to

engage and convert travelers around the world.

SOURCE: Sojern

CONTACT: Americas: Scott Thornburg, +1 (415) 816-8844,

scott.thornburg@sojern.com; or International: Teesta Raha, +65 9379 2770,

teesta.raha@sojern.com