AsiaNet 84073

NEW YORK, May 20, 2020 /PRNewswire=KYODO JBN/ --

-- Kicking Off in Verona, Italy; Beijing, China; and New York City,

Award-Winning Executive Producer Tony Renis, Along with Producers Gianmarco

Mazzi, Julius Nasso, Frankie Nasso, Boban Zlatkovic and Gianluca Curti to

Partner with Charity Brands to Launch International Fundraising Show with

Entertainment's Biggest Names

"Heal the World With Love and Music"

(http://www.charity-brands.com/healtheworld ) will be a global fundraising show

for medical research to combat the novel coronavirus, which will debut in three

international cities including Verona, Italy; Beijing, China; and New York City

on Tuesday, September 21, 2021. Showing appreciation for the tireless efforts

made by medical workers and first responders around the world who continuously

put their lives on the frontline, "Heal the World With Love and Music" will

feature entertainment's biggest names from around the globe.

"Collaborating with Executive Producer Tony Renis, Gianmarco Mazzi, Boban

Zlatkovic, Gianluca Curti and our award-winning production team, our goal with

'Heal the World With Love and Music' is to raise crucial funds for medical

research towards COVID-19 and begin to lay the foundation of a post-virus

recovery," said Julius Nasso, renowned movie producer and New York

City-resident who recently produced and co-directed the record-breaking "Asian

Culture Carnival" (https://www.youtube.com/watch?v=gluMlBjaLVE ) concert in

Beijing at the Bird's Nest Stadium on May 15, 2019 which featured Andrea

Bocelli's largest worldwide performance with 1.7 billion viewers and a live

audience of 78,000. Following the heels of that show's success, Nasso was

tasked to produce a performance in Beijing to commemorate the 600th Anniversary

of the Forbidden City, featuring Chinese Soprano Lei Jia and other notable

recording artists from around the world. However, due to COVID-19, this show is

postponed until further notice.

Julius Nasso continues, "For 'Heal the World With Love and Music' we are also

thrilled to partner with Stephen Adler's New York-based Charity Brands Inc.,

(http://www.charity-brands.com/ ) a global sponsorship firm that has raised

over $12 billion for partnerships between nonprofit organizations and

corporations to launch this international event and who just announced the

Community Inclusion Fund (http://www.charity-brands.com/ ) to raise $500

million in relief and recovery to communities impacted by COVID-19."

As the Global Sponsorship and Charity Fundraiser for "Heal the World With Love

and Music," Charity Brands Consulting's mission is to enable nonprofit

organizations and corporations to increase reach and revenue by working

together to inspire consumers and impact our society. Charity Brands previously

developed the Pharmaceutical Roundtable for American Heart Association and the

Association with 12 pharmaceutical companies reduced heart disease and stroke

over 25% and raised over $1 billion; developed the Heart Check for American

Heart Association which appeared on over 60 billion products; was the agency

that created Walk America and the campaign for Healthier Babies for The March

of Dimes which has raised over several hundred million dollars; acted as the

agency of record for the Global Fund recipient of RED funds co-founded by U2

front man and activist Bono; acted as the licensing agent for FIFA World Cup's

collectible program; and acted as the licensing agent for ABC during the

Olympics.

"Julius Nasso's brilliant concept will follow up on where Live Aid left off. We

plan to bring in the biggest corporate partners in each host country as

sponsors and raise money similarly to the model the Olympics, World Cup & other

major global events use," said Stephen Adler, CEO of Charity Brands.

"Heal the World With Love and Music is a unique opportunity to spread love and

hope faster than any virus and help charities in local communities who were

affected by COVID-19. From a strategy perspective, the timing is brilliant and

Nasso has nailed it, communities are reeling from grief and death and we need

to build hope as one voice on a global platform that Heal the World will

create," said Brian Grace, Head of Strategy at Charity Brands.

"This event is meant to act as a beacon of good will to all. It's a symbol of a

planet coming together to fight back against a formidable enemy that we can't

afford to underestimate ever again," said Boban Zlatkovic, Producer of Heal the

World With Love and Music.

Additional details of each of the city's shows including location venues,

performers, programming, not-for-profits and more will be announced at a later

date.

For more information, please visit www.charity-brands.com/healtheworld

ABOUT HEAL THE WORLD WITH LOVE AND MUSIC

"Heal the World With Love and Music" will be a global fundraising show for

medical research to combat the novel coronavirus, which will debut in three

international cities including Verona, Italy; Beijing, China; and New York City

on Tuesday, September 21, 2021. Created by Executive Producer Tony Renis,

Gianmarco Mazzi, Julius Nasso, Boban Zlatkovic and Gianluca Curti, and an

award-winning production team, Heal the World With Love and Music has partnered

with Stephen Adler's New York-based Charity Brands Inc., a global sponsorship

firm that has raised over $12 billion for partnerships between nonprofit

organizations and corporations to launch this international event.

ABOUT CHARITY BRANDS

Charity Brands was founded 35 years ago by long term veteran Stephen Adler, the

firm is a global leader in the cause marketing and charitable giving industry.

Since its inception Charity Brands has raised over $12bn for non-profits

through creating cause marketing campaigns for F500 companies and aligning them

with the beneficiary non-profits. Charity Brands has been involved in some of

the largest cause marketing campaigns globally including The (RED) Campaign

with Bono, Drive for the Cure with BMW, Pepsi Refresh Project and The

Pharmaceutical Roundtable for American Heart Association.

Source: Charity Brands

CONTACT: U.S. MEDIA CONTACTS, Cristyne Nicholas, Cristyne@nicholaslence.com,

Cell: (646) 251-4938; Shin-Jung Hong, ShinJung@nicholaslence.com, Cell: (617)

413-7880; U.K/EUROPE MEDIA CONTACT, Boban Zlatkovic, slobaz@gmail.com. Stephen

Adler, Chief Executive Officer, Mobile: 914-536-9050, Email:

sadler@charitybrands.com,