PR84268

NYON, Switzerland, June 5, 2020 /PRNewswire=KYODO JBN/ --

Hublot first released the Big Bang in 2005. Since then, this model has come to

embody Swiss watchmaking in the third millennium.

In 2018, the first connected version of the Big Bang made its debut. And now,

Hublot unveils the BIG BANG e.

The new incarnation of the brand's Art of Fusion ethos: a fusion between

tradition and innovation, cutting edge materials and the latest digital

technology.

To mark the 2018 FIFA Football World Cup™ in Russia, Hublot presented their

first connected watch model, the Big Bang Referee 2018 FIFA World Cup Russia™.

Equipped with the latest technological developments then available for wearable

technology, this formidable tool was used both by referees on the pitch and by

football fans, as a virtual stadium so they could join in with the competition.

Two years later, Hublot returns with a new model: the BIG BANG e, a connected

watch equipped with the latest technology that adopts all the iconic Big Bang

codes.

To stay up-to-date, follow: @Hublot #Hublot #BigBangE #HublotLovesArt

"Electronic watches were created in Switzerland using quartz in the 1970s.

Fifty years later, we are continuing in the same innovative vein by producing a

second smart watch which boasts an extremely high level of technological

sophistication, whilst embodying all the aesthetic values, technical features

and excellence that have ensured the reputation of our Big Bang collection.

Ever more faithful to our "Art of Fusion" motto, we wanted the BIG BANG e to

unite Hublot's highly advanced technical materials with the very latest

innovations from today's digital world." - Ricardo Guadalupe, CEO of HUBLOT

Full of sophistication and advanced technology, this piece fits in perfectly

with Hublot's watchmaking tradition. All the codes that have helped build the

brand's reputation thus far can be recognised instantly, by enthusiasts and the

public alike.  A good pedigree always shines through! Its case is cut from

materials such as black ceramic or titanium in a "sandwich" construction, an

innovative style invented by Hublot in 2005. Extremely complex, it comprises 42

components, 27 of which are for the K Module alone, the "cage" which houses the

digital heart of the watch. The design of the screws and pushers, the

scratchproof sapphire crystal, and its rubber strap – with deployant buckle

invented by Hublot in 1980 for the Classic model and the patented One Click

system for easy interchangeability –  leave no-one in doubt: element by

element, it is clear that this is a true Big Bang!  

The BIG BANG e is available in a 42 mm case, made from a choice of titanium or

ceramic. The hour numerals are metallised underneath the scratchproof sapphire

crystal, which is covered with an AMOLED high definition touchscreen. Just like

a mechanical version of the Big Bang, its rotary crown with integrated pusher

is used to activate the controls for its electronic module. Developed in

partnership with other brands within the LVMH Group, the watch is adapted and

perfected to meet Hublot's requirements.

Transferring their traditional expertise into this new digital environment, the

designers in Nyon have developed new watch functionalities. Apart from the

"Time Only" analogue function, the BIG BANG e features exclusive

interpretations of traditional watch complications, such as a Perpetual

Calendar with an immaculately precise moon phase or a second GMT time zone,

which presents the earth in a very realistic way. These functionalities have

been revisited and enhanced to take advantage of the possibilities offered by

the digital world. Despite this built-in technology, Hublot guarantees the

watch is water-resistant to a depth of 30 meters.

Powered with Wear OS by Google™, the BIG BANG e enables customization to the

smartwatch experience. The wearer can access apps on Google Play, get answers

on the go with Google Assistant and make fast simple payments with Google Pay.

For a more personal experience, easily swipe to helpful information and stay up

to date with notifications and messages. In addition, dials specifically

created by the talented Hublot ambassadors and Friends of the Brand will be

gradually unveiled.

Available as soon as the BIG BANG e is released, the first edition is part of

the #HublotLovesArt movement: a series of eight dials stemming from the

imagination of storytelling artist Marc Ferrero. Every three hours, the dial

changes colour, meaning eight creations are displayed in sequence over a

24-hour period. Each of these is based on a specific colour: Happy Yellow,

Magic Blue, Orange Dynamite, All White, Lucky Green, Magic Red, Rainbow Spirit

and Black Magic. And that is not all. Every full hour is marked with the

appearance of an animation that lasts five seconds. A very #HublotLovesArt way

of adding a touch of colour and rhythm to different moments throughout the day!

The BIG BANG e will be produced in two different editions: one in titanium and

one in black ceramic. For the first time in Hublot's history, this watch will

be sold online on the brand's website as well as on the Wechat network in

China. It will then be available to purchase in boutiques and the traditional

network.

Google, Google Play, Wear OS by Google, Google Pay and other marks are

trademarks of Google LLC.  

Video: https://www.youtube.com/watch?v=V6Y1fMHJrI8  

Photo: https://mma.prnewswire.com/media/1176812/Big_Bang_e_titanium.jpg  

Photo: https://mma.prnewswire.com/media/1176811/Big_Bang_e_ceramic.jpg  

Logo: https://mma.prnewswire.com/media/1176881/Hublot_Logo.jpg  

Source: Hublot