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QINGDAO, China, June 10, 2020 /PRNewswire=KYODO JBN/ --

UEFA today announced that Hisense, a UEFA national team football official

sponsor, is bringing the UEFA.tv OTT app to a new audience of football fans

worldwide with the launch on Hisense and Toshiba televisions.

Photo - https://photos.prnasia.com/prnh/20200610/2825936-1

From today, the UEFA.tv app will be available on Hisense and Toshiba

televisions in Europe through their VIDAA Smart TV operating system, which will

then be deployed outside of Europe in the coming months. By the end of the

year, Hisense intends the UEFA.tv app to be available on millions of

televisions.

Guy Laurent Epstein, UEFA Marketing Director

"Partnering with Hisense, a UEFA national team football official sponsor, to

provide the UEFA.tv app on Hisense and Toshiba Smart TVs makes for a winning

combination. UEFA is delighted to continue to bring incredible video content

from our competitions to all fans and look forward to entertaining this new

audience on the first smart TV platform to feature UEFA.tv."

Guy Edri, VP of Business Development for Hisense's VIDAA platform.

"I am delighted that Hisense is the first TV manufacturer to offer UEFA.tv on

its televisions. Our mission is to bring the finest sports entertainment - both

global and local - to fans at the touch of a button. Thousands of hours of

great football matches and documentaries will now be available free of charge

to Hisense and Toshiba smart TV owners all over the globe."

UEFA.tv. Always football. Always on.

Hisense viewers accessing the UEFA.tv app can enjoy a wide range of on-demand

video content including match re-runs, highlights, magazine show programming,

player features and more from across UEFA's competitions.

They can also access the very best content from UEFA's historic video archive

in the form of classic clashes, legendary players and compelling football

storytelling.

Throughout June and July UEFA.tv will be celebrating some of the greatest UEFA

EURO moments with classic match re-runs, "On This Day" features, historic EURO

goals, curated playlists and more.

When it comes to live content, fans will be able to tune-in to match streaming

from UEFA's youth, women's and futsal competitions, as well as live coverage of

key UEFA competition draws. *

Access

Hisense customers can sign up to UEFA.tv for free using a simple registration

process within the app, while existing UEFA digital account holders simply

log-in with their usual credentials.

*Live match availability subject to geo-restrictions in certain territories;

live UEFA event and match schedule subject to confirmation.

About Hisense

Hisense was founded in 1969 in Qingdao, China and for five decades has been

committed to developing innovative consumer electronics products. Today,

Hisense is a leading TV brand worldwide and a market leader in China, South

Africa and Australia and also one of the largest manufacturers of white and

brown goods, offering a complete home solution under one roof. The company has

built 54 overseas companies and offices, and utilises 14 high-end international

production facilities in China, Europe, Central America and South Africa.

Hisense also has 18 research and development centres worldwide with the sole

aim of delivering first-rate and affordable products that improve the lives of

consumers.

About VIDAA

VIDAA is a Linux based open smart TV operating system, currently used on

Hisense TVs. Established in 2014, it has - in just six years - become a strong

global contender in the smart TV platform space. In 2020, VIDAA is introducing

a completely new and revamped user interface named 4.0, which puts users and

their way of consuming content at the core of the design. VIDAA will be

preinstalled on new Hisense TVs as well as Toshiba Smart TVs manufactured by

Hisense.

About UEFA

UEFA - the Union of European Football Associations - is the governing body of

European football. It is an association of associations, a representative

democracy, and is the umbrella organisation for 55 national football

associations across Europe.

Its objectives are, among other things, to deal with all questions relating to

European football, to promote football in a spirit of unity, solidarity, peace,

understanding and fair play, without any discrimination on the part of

politics, race, religion, gender or any other reason, to safeguard the values

of European football, promote and protect ethical standards and good governance

in European football, maintain relations with all stakeholders involved in

European football, and support and safeguard its member associations for the

overall well-being of the European game.

SOURCE  Hisense

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