Vinamilk Makes a Strategic Move for Market Expansion in South Korea

Vinamilk

PR84333

 

HO CHI MINH CITY, Vietnam, June 10, 2020 /PRNewswire=KYODO JBN/ --

 

Vietnam's leading dairy manufacturer , Vinamilk has marked a turning point in

South Korea market by launching its soymilk and milk tea early June 2020.

 

Vinamilk has already established its presence in the Korean market. Various

year prior to soymilk and milk tea, Vinamilk's sweetened condensed creamer had

already been positioned as one of South Korean's top imported brands by sales volume.

 

Photo-https://photos.prnasia.com/prnh/20200610/2826118-1-a

Customers in Korea enjoy Vinamilk soymilk and milk tea

 

"With its unique and rich nutty flavor, I believe these products will satisfy

consumers thirst in a more nutritious way", said Mr. Seol Boo Chun -- Director

of VinaKorea Co., Ltd. He also adds, "Vinamilk's milk tea contain twice the tea

leave extract comparing with the existing products in the market, allowing

consumers to enjoy the deep aroma that has commonly found in European tea product."

 

Several efforts have been spent on a thorough preparation for a successful

market entry. Collaborating with its partner, Vinamilk has conducted a wide

range of market studies covering all aspects, noteworthy of which are packaging

design, consumer flavor and taste preferences. In addition, all manufacturing

processes are of the latest and most advanced that adhere to the USA as well as

European standards, which in turn ensuring compliance to the Korean import

requirements and regulations.

 

Photo-https://photos.prnasia.com/prnh/20200610/2826118-1-b

Vinamilk’s soymilk products are produced on the most advanced manufacturing system

 

Vinamilk's soymilk with different variants including almond, walnut and red

bean, together with milk tea are distributed by the Vinamilk's local partner,

Vina Korea Co., Ltd. Customers in South Korea now can easily purchase

Vinamilk's products through popular e-commerce websites such as

11St(http://shop.11st.co.kr/stores/592802/category?isCategory=true&pageNo=1 ),

eBay and soon on 7-Eleven and GS25 outlets.

 

In Vietnam, Vinamilk is not only well-known about its high-quality dairy

products but its soymilk and other plan-based beverage are also very popular

and heavily consumed by local consumers, thanks to its diversity, excellent

quality and rich flavor.

 

With its sustainable business strategy and solid growth over years, Vinamilk is

listed on Forbes Asia's 200 Best Over A Billion list and the only Vietnamese

Company in Top 50 of Asia300 Power Performers by Nikkei Asia Review (2019).

This company has exported its products to 53 countries and territories during

its 44-years-long history.

 

SOURCE Vinamilk

 

 

Image Attachments Links:

 

   Link: http://asianetnews.net/view-attachment?attach-id=365047

 

   Caption: Customers in Korea enjoy Vinamilk soymilk and milk tea

 

   Link: http://asianetnews.net/view-attachment?attach-id=365049

 

   Caption: Vinamilk’s soymilk products are produced on the most advanced manufacturing

system

 

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