AsiaNet 84361

BEIJING, June 12, 2020 /PRNewswire=KYODO JBN/ --

China's leading omni measurement and business intelligence analytics solutions

provider Miaozhen Systems, a part of Mininglamp Technology Group, has unveiled

its rebranding. The change includes an expanded range of products and services,

with a new positioning of omni measurement and business intelligence analytics,

as well as an updated visual language.

Miaozhen Systems was established in 2006 by Minghui Wu, serial entrepreneur and

Mininglamp Technology Group's founder, chairman, and CEO. Since its founding,

Miaozhen Systems has been committed to helping enterprises accurately measure

and optimize their marketing effectiveness. It has also been instrumental in

increasing transparency in the China digital marketing industry.

Miaozhen Systems' rebranding marks an expanded focus on omni measurement and

business intelligence instead of its historical focus on ad and marketing

measurement. Miaozhen Systems will be able to use omni measurement to analyze

every touch point between business and consumer across multiple platforms and

media types, and harness Mininglamp Technology Group's AI capabilities to mine

big data for business intelligence. With these technologies, Miaozhen Systems

will be able to help enterprises make optimized, customer-centric business

decisions and stay ahead of the curve.

After rebranding, Miaozhen Systems will have two major service unites:

Omni-marketing Intelligence (OMI): Miaozhen Systems' service unit focused on

omni-measurement and marketing optimization. Uses big data and AI technology to

provide businesses with digital measurement, evaluation, and optimization

solutions for advertising, marketing, and business. Helps enterprises make

decisions based on real & accurate data and empowers high-speed growth.

Business Intelligence & Analytics (BIA): Miaozhen Systems' service unit

focusing on business intelligence and analytics. Provides BIA services using

big data and AI technology and based on real-time, accurate, comprehensive ad,

social, and e-commerce data. Helps enterprises predict trends in the market,

optimize business decisions, and achieve commercial value.

Photo - https://photos.prnasia.com/prnh/20200611/2827532-1

Miaozhen Systems' new brand positioning is also reflected in its new visual

identity. The concentric radiating circles and markings suggest its focus on

broader measurement and deeper analytics. They also bring to mind a rotating

engine, symbolizing continuous empowerment of its clients to create commercial

value.

SOURCE: Miaozhen Systems

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