ESPOIR Enters the Japanese Multi-Brand Shop Channel
AsiaNet 84398
SEOUL, South Korea, June 22, 2020 /PRNewswire=KYODO JBN/ --
- Entering the leading multi-brand shops - after its inroad into the Japanese
online mall
- ESPOIR star products including Water Splash Sun Cream and Lookbook Palette
are catching on in the Japanese beauty market
ESPOIR, an Amorepacific Group's makeup brand moves into Japanese online and
offline retail channels.
https://photos.prnasia.com/prnh/20200615/2830689-1-a
(Espoir PRO TAILOR BE GLOW CUSHION)
In April, ESPOIR made its first debut in the Japanese beauty market through
Japanese global online shopping platforms Qoo10, Rakuten, Yahoo Japan and
Amazon Japan. Riding along with the increasing popularity of its star products
among local customers, it has now expanded into some of mainstream multi-brand
shops including @COSME, LOFT and TOKYU HANDS.(In alphabetical order/ select
stores only)
https://photos.prnasia.com/prnh/20200615/2830689-1-b
(Espoir shop in LOFT Shibuya located in Tokyo, Japan)
Particularly, ESPOIR launched its top selling products through Japanese online
channels, and PRO TAILOR BE GLOW CUSHION, WATER SPLASH SUNCREAM and REAL EYE
PALETTE appealed greatly to local customers who favor the Korean style of
natural glowing skin and makeup. These star products are currently available at
the brand's retail locations in Japan.
"We plan to broaden our product range in response to the demand of local
customers. Starting with the Japanese multi-brand shop channel, we will expand
global retail network further," said Jieun Lee, Brand Communication Manager,
Espoir.
With its unique products and outstanding trendy makeup looks, ESPOIR is ready
to fascinate Japanese customers who are highly interested in K-beauty and
Korean cosmetics.
SOURCE: Amorepacific
Image Attachments Links:
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Caption: Espoir PRO TAILOR BE GLOW CUSHION
Link: http://asianetnews.net/view-attachment?attach-id=365401
Caption: Espoir shop in LOFT Shibuya located in Tokyo, Japan
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