PR84497

TOKYO, June 23, 2020 /PRNewswire=KYODO JBN/ --

The company will help launch the "Internet Advertising Soundness Promotion

Project" to promote wider adoption of ad verification

DoubleVerify[http://www.doubleverify.com/ ] ("DV"), a leading software platform

for digital media measurement, data and analytics today announced that the

company is now a member of Japan Advertisers Association's Web Advertising

Bureau (JAA/WAB), and the Japan Interactive Advertising Association (JIAA).

In addition, DoubleVerify announced that it will take part in the launch of the

"Internet Advertising Soundness Promotion Project" (chaired by Mr. Shuji

Kobayashi, JAA/WAB) along with Japan Advertisers Association's Web Advertising

Bureau (JAA/WAB) and five other domestic ad verification providers.

There has been growing discussion within Japan's digital advertising industry

about the need for ad verification since the publication of the World

Federation of Advertisers' (WFA) Global Media Charter. However, clear standards

have yet to be fully established. DV believes that its advanced verification

technology, solutions and expertise will accelerate progress in the Japanese

digital ad market and enable a fully transparent digital advertising ecosystem.

Active membership in these leading industry associations lets DV Japan provide

meaningful contribution to their efforts - with a focus on media quality and

performance in the region.

"We are thrilled to take part in this important project with key industry

leaders - helping to build a better industry together in Japan," said Takashi

Takeda, Country Manager, DoubleVerify Japan.

"As reported in various media, consumers have become increasingly distrustful

of digital advertising these days", said the WAB. "JAA issued an Advertiser

Declaration last year and continues discussions with industry partners to

ensure the reliability of digital advertising. However, many of the partners

involved in the advertising activities, including advertisers, have not yet

been able to fully promote the efforts to improve the health of digital

advertising. The "Internet Advertising Soundness Promotion Project" will give

us the platform to widely educate advertisers and all partners involved in

their advertising activities about the importance of adopting ad verification

mechanisms, such as correctly measuring the impairment of advertising value."

For more information about DoubleVerify Japan, please contact

takashi.takeda@doubleverify.com

Logo - https://photos.prnasia.com/prnh/20200623/2838527-1logo

About DoubleVerify:

DoubleVerify is a leading software platform for digital media measurement, data

and analytics. DV's mission is to be the definitive source of transparency and

data-driven insights into the quality and effectiveness of digital advertising

for the world's largest brands, publishers and digital ad platforms. DV's

technology platform provides advertisers with consistent and unbiased data and

analytics that can be used to optimize the quality and return on digital ad

investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain

the most from their media spend by delivering best in class solutions across

the digital advertising ecosystem, helping to build a better industry. Learn

more at www.doubleverify.com

SOURCE DoubleVerify