PR84619

GUANGZHOU, China, July 2, 2020/PRNewswire=KYODO JBN/--

The 10-day 127th China Import and Export Fair (Canton Fair) concluded with

fruitful results and helped promote the development of international trade as

well as further opening up of trade amid the COVID-19 pandemic. The event

attracted registered buyers from a record-breaking 217 countries and regions.

Multichannel News Release:

https://www.multivu.com/players/English/8743251-127th-china-import-and-export-fair-canton-fair/

"The first virtual Canton Fair broke the limit of time and space for Chinese

and international companies to conduct trade cooperation and made great

contribution to stabilizing the global supply chain," said Xu Bing,

spokesperson for Canton Fair and Deputy Director General of China Foreign Trade

Centre.

Creating a new form of online exhibition, the 127th Canton Fair has established

an intelligent and efficient trade negotiation mechanism using digital

technology.

The more than 25,000 exhibitors leveraged a wide array of display options,

including graphics, video and 3D, to showcase their wares, in tandem with the

presentation of a number of global debuts and smart products. Buyers from

around the world, after visiting the exhibition hall, started conversations

with sellers on the spot about potential orders or booked appointments to

initiate a negotiation.

The live stream showroom launched at the fair provided exhibitors with

additional opportunities to engage in enhanced interactive experiences with

business partners.  Exhibitors have applied customized live stream solutions to

present and highlight their competitiveness, for example, creating a virtual

reality showroom or displaying a factory's automated production line.

Exhibitors had the option of scheduling their live stream based on the client's

time zone, allowing for the optimization of the experience no matter whether

the client originated from the Americas, Europe, Asia Pacific, the Middle East

or Africa.

The 127th Canton Fair also provided support to exhibitors in their search for

win-win business opportunities through 24 promotional events and 64 new product

launch events. In one of the highlights of the fair, several leading Chinese

e-commerce companies co-hosted a sourcing briefing seminar that helped

establish a connection with more buyers by providing more detail.

In addition, the Canton Fair Product Design and Trade Promotion Centre (PDC)

hosted 13 themed cloud seminars and organized 20 cloud catwalks at which 33

fashion brands showcased their latest offerings.

Canton Fair will embrace a more diverse and connected world by launching its

128th edition from mid to late October, helping promote multilateral economic

exchanges and trade cooperation.

SOURCE:  Canton Fair