PR84620

HONG KONG, July 7, 2020 /PRNewswire=KYODO JBN/ --

- The inaugural report surveyed 948 communications professionals in the region

to highlight strategies, priorities and challenges across 10 markets. -

PR Newswire, the leading global provider of news distribution and earned media

software and services, released the 2020 Asia-Pacific Corporate Communications

Report( https://misc.prnasia.com/atd/custeventreg.php?event_id=494/?utm_source=prnasia&utm_medium=press_release&utm_campaign=APACCommsReport2020 ) today.

Photo - https://photos.prnasia.com/prnh/20200630/2845030-1-a

caption: PR Newswire's 2020 Asia-Pacific Corporate Communications Report

The report, which surveyed 948 public relations and communications

professionals, aims to be a barometer of the region's communications landscape,

covering trends and challenges that span distribution strategies, corporate

news content and media budgets. The findings contain preferences on

communications channels, allocation of media budgets, and content production to

provide valuable insights for communications planning in Asia-Pacific (APAC).

With a multiplicity of languages, cultures, and media consumption behavior,

APAC has a spectrum of industry practices and preferences. The report examines

a cross-section of views across 10 major markets - Australia, mainland China,

Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan, Thailand and

Vietnam. Industry professionals from 7 PR Newswire's partners[1] also provided

their inputs.

"We understand the challenges that businesses face when tailoring campaigns in

a diverse media environment, and hope the insights contained in this report

will help our clients better share their stories across different markets,

cultures, and languages," said Royce Shih, Asia-Pacific Vice President, Sales

and Marketing of PR Newswire.

Key findings show that nearly 6 out of 10 businesses in APAC prioritize

enhancing brand influence over sales growth and conversion in their campaigns.

To optimize brand awareness, 70% of businesses prioritize news websites as the

most important communications channel. It surpasses other platforms such as

corporate websites, print media, and social media.

Here are the other key takeaways from the report:

The top three communications challenges are content production (55%), measuring

the impact of communications (54%) and budget constraints (51%).

Maintaining trust and audience engagement shows the greatest variation across

the region. 69% of businesses in Vietnam cite this as a challenge, while 28% of

businesses in South Korea find it difficult.

This year, 37% of businesses plan to increase their earned media budget, with

larger businesses with over 1,000 staff showing a greater willingness to do so

compared to their smaller counterparts.

The preferred distribution channels for corporate news are: news websites

(70%), social media (60%), official corporate websites (58%) and print media

(56%).

The most common topics in corporate press releases are: events (63%), new

products/services (61%), industry perspectives (39%) and award announcements

(38%).

Providing a holistic approach to communications, the report also features

journalists' preferences of press release content from previous editions of PR

Newswire's APAC Media Surveys, alongside with what communications professionals

prioritize. By aligning corporate news with the needs of journalists who prefer

newsworthy events and interesting story angles, businesses can strengthen their

relationships with the media and maximize the effectiveness of their

communications campaigns.

To download the full 2020 Asia-Pacific Corporate Communications Report, please

click here.

[1] PR Newswire Partners: Crisis Management Centre (Malaysia), Infoquest,

International Association of Business Communicators (Malaysia), KPRCA (Korea

Public Relations Consultancy Association), Malaysian Digital Association,

Malaysia Global Business Forum, Public Relations and Communications Association

Southeast Asia

Photo - https://photos.prnasia.com/prnh/20200630/2845030-1-b

caption: Key findings from PR Newswire's 2020 Asia-Pacific Corporate

Communications Report (Credit: PR Newswire)

About PR Newswire

PR Newswire, a Cision Company, is a leading global provider of news

distribution and earned media software and services. In conjunction with

Cision's cloud-based communications product suite, PR Newswire's services

enable marketers, corporate communicators, and investor relations officers to

identify key influencers, engage target audiences, craft and distribute

strategic content, and measure meaningful impact. Combining the world's

largest multi-channel, multi-cultural content dissemination network with

comprehensive workflow tools and platforms, PR Newswire powers the stories of

organizations around the world. PR Newswire serves tens of thousands of clients

from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific

regions.

Source: PR Newswire

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=366511

   Caption: PR Newswire's 2020 Asia-Pacific Corporate Communications Report

   Link: http://asianetnews.net/view-attachment?attach-id=366830

   Caption: Key findings from PR Newswire's 2020 Asia-Pacific Corporate Communications

Report (Credit: PR Newswire)