PR84715

NEW YORK, July 13, 2020 /PRNewswire=KYODO JBN/ --

--E-commerce tech company continues to invest in strengthening the executive

team with appointment of new CFO, Michael Gordon, Deputy CFO, Laura Mineo and

Chief People Officer, Lisa Craven

Rokt (

https://c212.net/c/link/?t=0&l=en&o=2852358-1&h=2192450475&u=https%3A%2F%2Frokt.com%2F&a=Rokt

), the global leader in e-commerce marketing technology, today announced that

their vision to make e-commerce smarter, faster and better is further

strengthened with the appointment of former Greenlit Brands executive, Michael

Gordon, Goldman-Sachs alumni, Laura Mineo and leadership executive, Lisa Craven

in the roles of Chief Financial Officer, Deputy Chief Financial Officer, and

Chief People Officer respectively. Gordon and Mineo will oversee the finance

and legal operations of the business, working closely with CEO, Bruce Buchanan

and the board of directors to manage the continuing acceleration of global

growth. Craven will oversee people operations, learning & development and

recruitment, signaling Rokt's ongoing commitment to investment in its 225+

group of employees.

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Logo - https://mma.prnewswire.com/media/570354/Rokt_Logo.jpg

Gordon, who was previously Group CFO and MD of Group Services for Greenlit

Brands Pty Limited in Australia & New Zealand, was instrumental in guiding the

business from a turnover of USD$170m to a USD$1.65 billion vertically

integrated retailer including the brands Freedom, Snooze, Fantastic, Plush,

OMF, Best & Less and Harris Scarfe.

Mineo joins the Rokt team from Goldman Sachs in New York, where she most

recently served as Executive Director, Firmwide Strategy. Mineo brings

invaluable experience across mergers and acquisitions and capital markets

across multiple industries and geographies. Mineo will take on the role of SVP

Strategy in addition to her role as Deputy CFO.

Craven, who was previously consulting for Rokt, has an extensive career in

leadership development, organizational design, people and culture initiatives,

diversity & inclusion and human resources. Previously Global Chief People

Officer at Sizmek, Craven has also served as a lecturer at Macquarie

University, Janice Newman Institute and Drew University. Craven brings

experience leading large-scale global teams in organizational effectiveness,

and will use this to help drive a culture that attracts, and retains the best,

and brightest talent.

"We are delighted to welcome Michael, Laura and Lisa to the Rokt executive

team" said Rokt CEO, Bruce Buchanan. "In Michael & Laura, we are incredibly

lucky to have two individuals with such strong expertise and a deep

understanding of financial operations join at a pivotal time for the company.

As we now target the next growth arc from ARR$100m to $1b, Gordon and Mineo's

global experience and knowledge of both private and publicly listed businesses

will enable us to double down on our preparedness for scalability and the

financial events we will consider on our trajectory.

Buchanan continued, "As a people first organization, Lisa is one of our most

pivotal hires. Her expertise in organizational effectiveness and leadership

development will be crucial in further deepening our people first culture, and

helping us scale as we grow our business and look to continue to accelerate our

recruitment across the globe.

"Rokt has quickly cemented their position as the leading technology company in

e-commerce marketing and is poised to have even more significant global impact

through continued innovation in research and development." said Gordon. "I am

excited to be joining such an inspirational business and look forward to

working alongside the executive team to help drive this company through to the

next stage of growth."

"In what has been such an unprecedented year, it's exciting to see a company

such as Rokt thriving and innovating to keep up with, and exceed their clients'

needs." commented Mineo. "During times of agility, financial rigor and

strategic direction is more important than ever. I'm excited to come on board

and help take this company to new heights of success."

"Having spent some time recently with Bruce, and the wider executive team at

Rokt I was delighted at having the opportunity to join the team in a full time

capacity." added Craven. "Rokt has embraced the people first mentality, pushing

forward initiatives to ensure their values and culture are at the heart of

every decision they make. I look forward to coming on board to amplify Rokt's

already significant investment in its greatest asset - it's people."

Rokt, who recently closed US$48m (

https://c212.net/c/link/?t=0&l=en&o=2852358-1&h=628102659&u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Frokt-closes-us48m-series-c-investment-round-to-drive-growth-300948038.html%3Ftc%3Deml_cleartime&a=recently+closed+US%2448m

) in their Series C investment round, has transformed e-commerce in over 11

countries by identifying that when customers are buying online as a consumer or

on behalf of a business, they increasingly expect more personalized and

relevant experiences. Rokt's proprietary technology, machine learning and AI

makes e-commerce smarter, faster and better. By unlocking the hidden potential

in every single Transaction Moment(TM), Rokt enables clients to stay ahead of

their competition, and deliver a more relevant customer experience. Rokt

currently solves complex e-commerce challenges for global clients including

Live Nation, Staples, Groupon, GoDaddy, Expedia and Wells Fargo.

For more information on Rokt, please visit https://rokt.com.

For more information on the announcement, please contact press@rokt.com.

ABOUT ROKT

Rokt makes e-commerce smarter, faster and better. When customers are buying

online, they increasingly expect more personalized and relevant experiences.

Rokt uses real time data and decisioning to deliver the next best action for

each person in each Transaction Moment(TM).

Founded in Sydney, Rokt now operates in the US, Canada, UK, France, Germany,

Australia, New Zealand, Singapore, The Netherlands, Spain and Japan. Our

clients include Live Nation, Staples, Groupon, GoDaddy, Expedia, Wells Fargo,

Vistaprint and HelloFresh.

Rokt unlocks the hidden potential in every single Transaction Moment(TM).

Learn more at https://rokt.com.

SOURCE: Rokt