PR84804

FRANKFURT, Germany, July 16, 2020 /PRNewswire=KYODO JBN/--

New loyalty programme launches in July 2020

Deutsche Hospitality is presenting its new "H Rewards" loyalty programme. The

hotel company will be offering a significantly expanded package of benefits to

guests of all of its five brands ¨C Steigenberger Hotels & Resorts, MAXX by

Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels. The bonus

scheme takes effect immediately. With "H Rewards" both regular guests and new

customers will benefit from the first night of their stay.

"H stands for hospitality," said Thomas Willms, CEO, Deutsche Hospitality.

"Our aim is to offer our guests the best possible experience at every location for

every travel occasion. This loyalty programme represents a new milestone in the

European hotel sector. We are rewarding loyalty across all brands within a

short period of time and in a more effective way than ever before. This lends

even better expression to the high esteem in which we hold our guests. We have

been working tirelessly with our shareholder Huazhu over the past few months to

develop a programme for our five brands with a view to delivering a completely

new experience for customers."

"H Rewards" is a major global loyalty programme that Huazhu is already

operating very successfully on the Chinese market. Steigenberger Hotels AG will

run "H Rewards" in all markets outside China in future following the

development and introduction of the scheme for the Deutsche Hospitality brands.

The new programme provides participants with a wide range of benefits to make

any stay at a Deutsche Hospitality hotel even more individual and enjoyable.

Exclusive offers and attractive rates will be available to members from the

very first stage of the scheme. Progression to higher status levels has also

been made particularly easy to achieve. It does not matter whether guests book

a stay with Steigenberger Hotels & Resorts, Zleep Hotels or with one of the

other hotel brands. They will enjoy additional benefits across all brands as

their status grows. These include accommodation and gourmet vouchers, upgrades

to the next highest room category, free breakfast and particularly favourable

conditions. The attractive rewards offered to members of the scheme will

undergo further development on an ongoing basis. The prerequisites for

advancement to a higher status level can be fulfilled via hotel stays spread

over a number of years. This means that long-standing guests will receive a

particular added value. Within each level, members have twelve months to

achieve the next higher level.  

In the near future, participants from China will also be given the opportunity

to use their member benefits in Deutsche Hospitality branded hotels. By the

same token, participants from other countries will be able to do the same in

China, where Huazhu operates more than 6,000 hotels.

"H Rewards enables us to offer customers a first-class experience via our

direct channels," added Christian Saliger, Director CRM & Loyalty, Deutsche

Hospitality. "We will be continuing with the further development of our digital

touch points during the coming months." "H Rewards" will replace the previous

bonus programme "Award World" from July 2020. "We would like to extend our

warmest thanks to all Award World members for the loyalty they have shown.

They will be given privileged entry to the new scheme. Of course, all points

collected can be transferred", Christian Saliger explained.

Further information can be found at www.global.hrewards.com.

Current press information is available in our press portal.

[https://www.deutschehospitality.com/en/press-office ]

Deutsche Hospitality brings together five separate hotel brands under a single

umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic

traditional buildings and lively city residences and also offers health and

beauty oases set at the very heart of nature. MAXX by Steigenberger is a new

and charismatic concept which places the focus on the essential in accordance

with its motto "MAXXimize your stay". Jaz in the City branded hotels reflect

metropolitan lifestyle and draw upon the local music and cultural scene.

IntercityHotel offers more than 40 upper mid-range urban hotels, all of which

are located within easy walking distance of railway stations or airports. And

Zleep Hotels ¨C a well-known and successful hotel brand in Scandinavia which

offer service and design at a great rate for the many. The portfolio of

Deutsche Hospitality currently includes almost 150 hotels on three continents

30 of which are in the pipeline.

Picture is available at AP Images (http://www.apimages.com )

Facebook:  https://www.facebook.com/deutschehospitality 

Twitter:  https://twitter.com/Dehospitality 

YouTube:  https://www.youtube.com/channel/UC52Xq3Yw8QS9nLY6BKs4Cvw 

www.deutschehospitality.com/en

www.steigenberger.com/en | www.maxxhotel.com/en

www.jaz-hotel.com/en | www.intercityhotel.com/en | www.zleep.com/en/

Press contact

Deutsche Hospitality

Sven Hirschler (C) ¦ Tel: +49-69-66564-422

E-mail: sven.hirschler@deutschehospitality.com

SOURCE: Deutsche Hospitality