AsiaNet 84861

BARCELONA, Spain, July 24, 2020 /PRNewswire=KYODO JBN/--

The leading international show for bridal fashion organised by Fira de

Barcelona will present from the 4th to the 10th of September a new virtual

format with the objective of creating new synergies between all global

connection channels, in order to increase the opportunities for interaction,

internationalization and business.

The fashion shows will be pre-recorded in an innovative 400 m2 stage,

consisting of 7 m high and over 20 m wide LED screens, capable of adapting to

the artistic needs of each designer and broadcast via streaming from 4th

September. They will be accessible to a global audience who will be able to

experience the show in an interactive way.  

Therefore, the fashion show will offer revolutionary and innovative staging

through the unmistakable language and aesthetics of the La Fura dels Baus

theatre and show production company, responsible for creating the opening

ceremony of the Barcelona Olympic Games (1992), opera stagings and online

productions.

The event will also feature a digital showroom that will provide a new

environment to showcase the collections of the major firms in the bridal

industry to buyers from around the world and generate multiple connections and

commercial agreements on an international level. The VBBFW app will be designed

in a simple and intuitive way so that buyers and influencers can browse, chat

and meet up with brand representatives in a virtual way, at any time and from

anywhere, via a mobile phone or a computer.

In this context, VBBFW provides the bridal community with the largest digital

platform of bridal fashion that will serve as a hub for all the players in the

industry to promote international business opportunities and to connect brands

and all industry professionals and a global audience.

VBBFW is also a hub for research, awareness and knowledge for the bridal

industry to support brands and designers in the development of their commercial

and communication strategies globally.

Logo - https://mma.prnewswire.com/media/659718/Fira_Barcelona_Logo.jpg  

Photo - https://mma.prnewswire.com/media/1217506/Fira_de_Barcelona_VBBFW.jpg

SOURCE: Fira de Barcelona