PR84960

MIAMI, July 30, 2020 /PRNewswire＝KYODO JBN/ --

When a company is known for raising the bar on design and innovation, nothing

is exempt from the mantra of continuous improvement-not even the company's own name.

Photo -https://mma.prnewswire.com/media/1221675/Royal_Caribbean_Group_building.jpg 

Logo - https://mma.prnewswire.com/media/1221674/Royal_Caribbean_Group_Logo.jpg   

That's why Royal Caribbean Cruises Ltd. is now known by a new moniker: Royal

Caribbean Group (NYSE: RCL).

"The name is simpler, fresher and more modern. It's also more descriptive-Royal

Caribbean Group sounds like a parent company name, reflective of our growth and

evolution since we last updated our identity more than 20 years ago," said

Royal Caribbean Group chairman and CEO Richard Fain.

The company's flagship cruise line brands - Royal Caribbean International,

Celebrity Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises -

are all now proud members of Royal Caribbean Group.

Royal Caribbean Group's logo has also been updated. The company's iconic crown

and anchor emblem has been sharpened and made more symmetrical, and now resides

inside a circle at all times.

The Royal Caribbean Group identity was designed by Chermayeff & Geismar & Haviv.

About Royal Caribbean Group

Royal Caribbean Group  (https://c212.net/c/link/?t=0&l=en&o=2871716-1&h=2431059299&u=https%3A%2F%2Fwww.rclcorporate.com%2F&a=Royal+Caribbean+Group%C2%A0 ) (NYSE: RCL) is the operating business name for Royal Caribbean Cruises Ltd.

Royal Caribbean Group is the owner of four global cruise vacation brands: Royal

Caribbean International (https://c212.net/c/link/?t=0&l=en&o=2871716-1&h=766625148&u=https%3A%2F%2Fwww.royalcaribbean.com%2F&a=Royal+Caribbean+International ), Celebrity Cruises (https://c212.net/c/link/?t=0&l=en&o=2871716-1&h=126119360&u=https%3A%2F%2Fwww.celebritycruises.com%2F&a=Celebrity+Cruises ),

Silversea (https://c212.net/c/link/?t=0&l=en&o=2871716-1&h=755375021&u=https%3A%2F%2Fwww.silversea.com%2Fen.html&a=Silversea )

and Azamara (https://c212.net/c/link/?t=0&l=en&o=2871716-1&h=1066758159&u=https%3A%2F%2Fwww.azamara.com%2F&a=Azamara ).

Royal Caribbean Group is also a 50% owner of a joint venture that operates

TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate 63 ships with

an additional 16 on order as of July 10, 2020. Learn more at:

www.rclcorporate.com or www.rclinvestor.com.

SOURCE:  Royal Caribbean Group

CONTACT: Jonathon Fishman

         corporatecommunications@rccl.com