The European Art of Taste: The Assurances And Safeness Of Italian Fruit And Vegetables Exportation In Asia
PR84978
BOLOGNA, Italy, July 30 2020 /PRNewswire=KYODO JBN/ --
The European Art of Taste – Italian Fruit & Veg Masterpieces, despite the delay
brought by the Covid-19 emergency, is preparing new activities of promotion for
the upcoming season of fresh kiwifruit, oranges and processed fruit and vegetables.
The project, financed by the EU and CSO Italy for the period 2019-2021,
represents some of the most important Italian companies in fruit and vegetable
sector as Conserve Italia, Origine Group, Jingold, Joinfruit, King Fruit,
Mazzoni, RK Growers and Oranfrizer which are directly involved in the project
promotional activities in China, Japan, Taiwan and Hong Kong. Those companies
are the flagship of Italian fruit and vegetables sector exportations in Europe
which, in the first six months of 2020, recorded a growth of +6,9% compared to
2019, with almost +92 million of euros, despite the volumes have shown a
decrease of -4,9% (Source: Fruitimprese on ISTAT numbers).
The exportation trend is strictly linked to the dramatic situation caused by
the pandemic who has involved in the first place China and Italy. The positive
results of international exchanges and the growth of the Made in Italy products
request have been made possible by the high standard and the safeness of
Italian and European productive process.
The Italian fruit and vegetables production, following the latest information
published by the Department of Health, is a guarantee of safety and the
naturalness with really low level of pesticides residues.
In a test conducted by the Italian National Health System, on 7159 fruit and
vegetables representative samples, only 1,1% has shown residuals of active
principles of synthesis. Those numbers are three times lower below the average
as confirmed by the results of the annual relation published by the European
Food Safety Agency (EFSA) who has analysed more than 97.000 samples from every
European country.
Those results enforce the valour and the importance of the Made in Italy
productive system which put together the phytosanitary safeness to a unique
flavour. The Italian fruit and vegetables are appreciated all over the world,
thanks to farms which follow, almost in the totality, the integrated production
and the most severe norms in terms of hygiene and health which are really
important in the world after the Covid-19. For this reason all the promoted by
The European Art of Taste has the HACCP and Global G.A.P certification which
improve and permit to manage every productive process, granting the hygiene,
the safeness and the environment protection.
Thanks to The European Art of Taste project (www.europeanartoftaste.com) the
Italian fruit and vegetables has started to be available in the Asian markets,
and with numerous promotion activities has given to everyone the chance to
taste and discover the natural excellences of Made in Italy.
For further information and details: www.europeanartoftaste.com;
www.europeanartoftaste.ch
Press office: The European Art of Taste, RP Circuiti Multimedia –
press@rpcircuiti.it – info@rpcircuiti.it
SOURCE: The European Art of Taste
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。