PR84996

SAN FRANCISCO, Calif., Aug. 1, 2020 /PRNewswire=KYODO JBN/--

-- Clean, Uncomplicated, Effective Skincare for All

-- "Fenty Skin is my vision of the new culture of skincare – I wanted to create

amazing products that really work, that are easy to use, and everyone can apply

it." - Rihanna

Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer,

introduces her second global beauty brand, Fenty Skin, following the

game-changing 2017 Fenty Beauty launch.

Experience the interactive Multichannel News Release here:

https://www.multivu.com/players/English/8756451-rihanna-fenty-skin/ 

Rihanna's much-anticipated skincare brand is the culmination of her global

experiences, personal skincare journey, and unwavering mission to provide

simple solutions for all skin tones and types. As a result, Fenty Skin delivers

clean, value-packed, multitasking products that work seamlessly with makeup and

respect the planet with earth-conscious packaging and formulas.

After years of feeling overwhelmed by all the skincare choices and a bad

experience with a product that discolored her skin as a teen, Rihanna dreamed

of creating a line that was easy and effective. Now, she's created an

approachable skincare brand built on years of unparalleled experience, access

and education, representing everything she wished she had known when she was

younger. With Fenty Skin, Rihanna shares her real-life routine for achieving a

bright, healthy-looking complexion. Known together as the "Fenty Skin

Start'rs", her regimen includes three 2-in-1 products:

    - Total Cleans'r Remove-It-All Cleanser ($25), a makeup remover-cleanser

      with a creamy lather to remove dirt, oil, and longwear makeup without

      drying out the skin.

    - Fat Water Pore-Refining Toner Serum ($28), a game-changing toner-serum

      hybrid that targets pores, improves the look of dark spots, brightens,

      smooths, and fights shine—all without stripping skin.

    - Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen ($35),

      a moisturizer-sunscreen that's lightweight, oil-free, and truly invisible

      on all skin tones with its subtle pink hue. It claps back at dehydration,

      discoloration, and dark spots, and is makeup-friendly - no pilling or

      flashback. Plus, it's refillable.

Fenty Skin features clean, vegan, gluten-free and oil-free formulas, and

combines globally sourced ingredients, like vitamin C-rich Barbados cherry,

with gold standard skincare ingredients, like hyaluronic acid and niacinamide.

Rihanna wanted Fenty Skin to be a complete sensorial experience, so the

products feature warm, tropical scents inspired by their ingredients like

Barbados cherry, coconut, and fresh desert melon. Making sure everyone could

use it and see visible results was essential to Rihanna, so every Fenty Skin

product was tested on all skin tones, textures, and types.

Fenty Skin's packaging is sleek, modern and earth conscious. The brand has

eliminated boxes where possible, incorporated post-consumer recycled materials,

and created refill systems where feasible.

Rihanna also welcomes skincare expert and licensed esthetician, Sean Garrette,

as Fenty Skin Ambassador.

Fenty Skin launches exclusively on FentySkin.com

[https://www.fentybeauty.com/fentyskin ] starting July 31st, with international shipping.

SOURCE:  Kendo

CONTACT: Ali Bucky Dishi

         BOLD PR

         ali@boldpr.com;

         Natalie Krause

         BOLD PR

         Natalie@boldpr.com