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SHANGHAI, Aug. 5, 2020 /PRNewswire=KYODO JBN/ --

On July 30, Chinese game publisher Perfect World held an online press

conference in Shanghai, at which Perfect World CEO Dr. Robert H. Xiao delivered

a keynote speech during which he emphasized the importance of creative thinking

as a vehicle to empowering the future.

Perfect World recorded encouraging results across the board for the first half

of 2020. The company's first flagship cloud-based title, Forsaken World, which

went online in July this year, has taken the lead in the domestic market for

cloud-based game distribution. From the launch of a cloud version of Subnautica

in 2017, to the title of Forsaken World in the first half of 2020 and the cloud

native game Jade Dynasty2  currently under development, Perfect World has kept

expanding its presence in the cloud game sector by further enhancing efforts in

the R&D of cloud games.

As the exclusive operator of DOTA2 and CS:GO in mainland China, Perfect World

pioneered several online events this year, including the King of the Arena for

public participation and the CS:GO Professional League formed exclusively for

professional teams. Furthermore, the publisher has been active in creating

virtual e-sports hosts, as part of an effort to consolidate its e-sports

ecosystem. Looking forward, the firm plans to continue exploring possibilities

to further apply AI technologies across the sector.

Perfect World launched ten TV series, two variety shows and one online film in

the first half. Products including Perfect Village, We Are All Alone, Skate

Into Love, And The Winner Is Love and Trident, all became huge hits in terms of

both the number of comments and the audience rating.

Perfect World plans to release new titles including Fantasy New Jade Dynasty

and Chronicle of Infinity in the near future. The company will continue to host

CS:GO Professional League while launching an autumn city challenge and a

national college league. In addition, the company is preparing for the

production of several films and TV series, including The Glory and The Dream,

an epic TV series celebrating the 100th anniversary of the founding of the

Communist Party of China.

"Perfect World not only creates culturally-themed entertainment products that

brings joy to the audience, but also continuously analyzes and breaks down the

overall process of creating that joy into a series of thought processes and

methodologies, which is something we refer to as 'creative thinking around

culturally-based themes'," Dr. Xiao said. He further explained that such

creative thinking is based on Perfect World's years of experience in

implementing a strategy of developing games and entertainment that is centered

around a creative approach to a country's or a region's cultural heritage,

while the core lies in crossover integration, which empowers other industries

with creative culture-based digital methods and experience.

Dr. Xiao then added that, through a combination of culturally-themed

entertainment products, creative thinking around themes based on cultural

heritage and the strategy of developing games based on those themes, Perfect

World will continue to create high-quality content, constantly expanding the

space for creative imagination and further growing its ecosystem, in a move to

prepare for the future of creative development with its partners.

Source: Perfect World Co., Ltd.