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SHANGHAI, Aug. 5, 2020 /PRNewswire=KYODO JBN/ --

On July 30, Dr. Robert H. Xiao, CEO of Perfect World, delivered a keynote

speech at the 2020 China Digital Entertainment Congress (CDEC), discussing the

changes 5G has brought to the digital cultural and creative industry, and, most

notably, to games.

Photo - https://photos.prnasia.com/prnh/20200731/2872237-1

Dr. Xiao explained that the digital transformation of the game industry is the

current trend, while 5G is a new technical extension and foundation for the

next stage of growth across the industry. Content consumption will change

dramatically as a result of the imaginative possibilities brought about by 5G.

To cite an example, new technologies such as 5G+AI and VR/AR will instigate

disruptive changes across traditional cultural and entertainment communication

channels and scenarios, generating new expectations in terms of content and

experience, further promoting innovation in the integration of technology and

content as well as the digitization and intelligentization of those channels

and scenarios, while driving a new consumption experience.

Dr. Robert H. Xiao took e-sports as an illustration, expressing the opinion

that with 5G, in tandem with cloud computing and increasingly mature virtual

reality technologies, both the participation and the business model of e-sports

in the future will become "hyper-interactive". With wearable devices, the

audience can directly participate in the competition and even interact with the

contestants within the competition environment in real time. This will be a

truly innovative new approach when compared with how one approaches traditional

sports. In turn, the experimental application of new technologies in e-sports

will further activate and nurture the development of even newer technologies,

breaking the current e-sports business model.

In addition, the possibilities for new media and other applications as a result

of the popularization of 5G will move the user's attention completely from

offline to online. Xiao said that businesses must find new ways to interact

with users, and that a wave of creative ideas around the new digital

technologies will give rise to a whole new array of approaches for deeply

interacting with users, bringing to the fore an important force empowering the

transformation of the industry.

SOURCE: Perfect World Co., Ltd.

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   Caption: Perfect World CEO Xiao Hong delivers keynote speech