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LONDON, Aug. 10, 2020 /PRNewswire=KYODO JBN/--

From handbags and in-flight socks to remote controls and clothes hangers,

Lindstrom shines a light on the pitfalls to avoid when travelling this new

COVID-19 World

New York Times best-selling author and behavioural psychologist, Martin

Lindstrom, in association with Intertek Protek, has recently launched a

COVID-safe travel tips e-book titled "Travel Truth and Lies Unmasked".

The free e-book which is downloadable here

[http://www.intertek.com/Protek/travel-unmasked-ebook ], provides those

travelling in this COVID-19 era with handy tips on how to navigate the hidden

pitfalls of international travel with confidence. This fascinating and highly

entertaining read shuns scaremongering in favour of a practical guide on how to

navigate the patchwork quilt of contradictory international regulations, as

well as the physical spaces through which we pass on our travels.

As the global appetite for travel resumes, there is a huge demand for a

trusted, independent source of information and advice relating to COVID-19

safety. As a regular globe-trotter, Martin Lindstrom set out on a mission to

discover the secrets of safe travelling, while telling some highly amusing – if

slightly toe-curling – tales along the way...

Did you know, for example, that your airline seatbelt buckle, stash of

in-flight magazines and safety card rarely feature on any airline's sanitation

protocol?

Likewise - in hotels - bathroom glasses, clothes hangers and remote controls

are often found to have traces of some pretty unmentionable substances!

Meanwhile studies show that 20% of handbags and purses carry more bacteria than

a toilet; while others go further!

Socks are another danger zone: 20% of airline passengers visit the toilet

without shoes, meaning our socks act as little sponges unwittingly transporting

bacteria back to our seats, our hands (as we give our sore feet a little

massage), faces, tray tables, window shades…the list goes on!

Typically, the spots we perceive as most contaminated are often the most

hygienic, simply due to the caution we exercise. And so it is in this vein that

Lindstrom consults pilots, airlines, hotel chains and Intertek Protek experts

to provide a roadmap on how to change our behaviour to make new hygienic

routines ingrained habits, rather than daily inconveniences. His book is an

essential companion for anyone wishing to travel with confidence in this new

COVID-19 world.

The book has been written in association with Intertek Protek's subject matter

experts. Protek is the world's first health, safety and well-being assurance

programme, which is intended to protect people, workplaces and public spaces.

It is the first comprehensive offering of assurance services designed to

provide businesses, employees, and consumers with the confidence they need to

operate in the post-COVID-19 'new normal'.

Martin Lindstrom, author, said: "The world of travel we once knew is no longer

the same and like everyone I began to wonder, what is the reality of travelling

these days? After quickly googling 'Covid safety while flying' I discovered

that it's almost impossible to hunt down the truth. So I set out to write a

book that will equip people with some handy hints as they embark on their first

travel adventure in our 'new normal' world." In these uncertain times, one

thing is certain and that is, a consumer's number one priority is their health

and safety. Protek, the world's first health, safety and well-being assurance

programme is a great service for companies wishing to provide their customers

with the peace of mind they desperately need in order to feel comfortable

travelling again. Safe travels."

About Intertek

Total Quality. Assured.

Intertek is a leading Total Quality Assurance provider to industries worldwide.

Our network of more than 1,000 laboratories and offices and 46,000 people in

more than 100 countries, delivers innovative and bespoke Assurance, Testing,

Inspection and Certification solutions for our customers' operations and supply

chains.

Intertek is a purpose-led company to Bring Quality, Safety and Sustainability

to Life. We provide 24/7 mission-critical quality assurance solutions to our

clients to ensure that they can operate with well-functioning supply chains in

each of their operations.

Our Customer Promise: Intertek Total Quality Assurance expertise, delivered

consistently, with precision, pace, and passion, enabling our customers to

power ahead safely.

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www.intertek.com

www.intertek.com/protek

SOURCE: Intertek