PR84985

HANGZHOU, China, August 12, 2020 /PRNewswire=KYODO JBN/ --

NetEase Cloud Music, a leading interactive music streaming service provider in

China, has been rated as China's platform of choice for fans of Japanese music,

according to a recent report published by "Small Antlers Think Tank," a

third-party Chinese research institution in music industry. The report, which

polls approximately 100,000 respondents in China, also identifies the primary

drivers of NetEase Cloud Music's popularity: The platform's proven copyright

management capabilities, strong social community, and differentiated functions,

such as personalized recommendations.

Proven Copyright Management Capabilities

Over the past few years, NetEase Cloud Music has expanded its library to

include various Japanese music content, including Japanese animation, game,

J-pop and classical music. Small Antlers' report highlights RADWIMPS as an

example. In 2019, the popular Japanese band released its digital album

"Weathering with You (complete version)" on NetEase Cloud Music, and sold more

than 200,000 copies, setting a new record for the highest sales of a digital

Japanese music album in China, said the report. Small Antlers also reports that

by leveraging its capabilities of professional copyright management and

consistent product innovation, NetEase Cloud Music has established itself as a

trusted partner and first choice for well-known Japanese copyright holders.

Entering 2020, NetEase Cloud Music has announced its copyright cooperation in

Japan with Johnny & Associates, Studio Ghibli and BPMTokyo. The platform

continues to enjoy great popularity among its users, with consistently high

sales of Japanese artists' albums. Recent examples include the debut of Takuya

Kimura's solo album "Go with the Flow," which sold more than 26,000 copies on

the platform, surpassing the sum of sales on all other music streaming

platforms in China.

Strong Social Interaction

Through in-depth interviews, the report finds that 92% of Japanese music fans

in China are more willing to listen to and share songs they love via music

applications where they find it easier to resonate with other music fans. On

NetEase Cloud Music, the "Comment" area has become one of the most popular

functions for users to communicate and connect with others. The report

concluded that 61% of NetEase Cloud Music's users read comments and around 25%

of users write comments. One example cited was the song "Lemon" by Yonezu

Kenshi, which has received more than 270,000 comments, with the most popular

one garnering nearly 660,000 "likes" on the platform. In addition to the highly

active "Comment" section, NetEase Cloud Music also launched "Cloud Village,"

which builds up diversified interest-based communities for users and encourages

the creation of music blogs (Mlog) and other user-generated content (UGC).

Personalized Content Recommendations

The report mentions that personalized recommendations are the primary means for

Japanese music fans in China to discover songs on music applications. NetEase

Cloud Music has developed and refined its recommendation algorithm to help

users easily find more songs through "Private FM" and daily recommendations.

Launched in April 2013, NetEase Cloud Music has grown into one of China's most

widely recognized music platforms, and a gathering place for China's Japanese

music lovers. As it continues to establish copyright collaborations with famous

international labels and record companies globally, NetEase Cloud Music strives

to facilitate exchanges and communication about music, between China and the

world.

About NetEase Cloud Music

Launched in 2013 by NetEase, Inc. (NASDAQ: NTES; HKEX: 9999), NetEase Cloud

Music is a leading interactive music streaming service provider in China with

more than 800 million registered users and over 30 million tracks. Dedicated to

providing an elevated user experience, NetEase Cloud Music provides precise,

personalized recommendations, promotes user interaction and creates a strong

social community. Its focus on discovering and promoting emerging musicians has

made NetEase Cloud Music a destination of choice for exploring new and

independent music among music enthusiasts in China. The platform has been

recognized as the most popular entertainment app among China's vibrant

Generation Z community.

Please see http://music.163.com/ for more information.

Twitter: https://twitter.com/NetEase_Global

SOURCE: NetEase Cloud Music