AsiaNet 85168

SHANGHAI, Aug. 18, 2020 /PRNewswire=KYODO JBN/ --

HiPhi, Human Horizons' premium smart all-electric vehicle brand, and Givaudan,

the world-renowned flavour and fragrance company, announce their strategic

partnership to curate HiPhi's unique onboard fragrances.

Photo - https://photos.prnasia.com/prnh/20200818/2887129-1

As the first new energy vehicle brand to collaborate with Givaudan, HiPhi is

excited to be working with such a fine fragrance company to jointly develop

innovative new products through the use of new ingredients and technical

innovations that are catalysing the future of fragrance creation.

HiPhi's brand spirit, which is "to explore, to be free and to create" and its

vision of "a diverse world in harmony" is complementary to that of Givaudan's,

which is "to inspire emotion through creation every day, everywhere."

Ding Lei, CEO and founder of HiPhi, noted, "Givaudan's rich heritage of

innovation has helped establish its market leadership and will drive the future

of the business. We are delighted to create a thrilling, immersive experience

to HiPhi vehicles through premium fragrances."

To deliver on this commitment, Givaudan has entered into collaborations with

external players such as academia, start-ups, technology providers and research

institutions. The strategic partnership with HiPhi will be one that spreads a

culture of innovation in ways that extend beyond the conventional boundaries of

scent-crafting.

"This is the first time Givaudan fragrances has been incorporated in the space

of new energy vehicles, we are thrilled to be working with HiPhi to explore new

possibilities and bringing premium experiences through the olfactory sense,"

says Gilles Andrier, CEO of Givaudan.

The HiPhi Fragrance System comes supplied with two select fragrances, which

have been exclusively developed by a renowned perfumer from the global

specialist Givaudan Perfumery School in Paris.

HiPhi owners can also use other fragrances, or even have one specially

developed and enjoy the luxury of immersing themselves in their very own,

personally designed aroma. The individual fragrance holders can hold 3 at one

time.

For 250 years, Givaudan has created perfumes and flavours of premium quality,

innovating and inspiring trends in scent and taste. Opened in 1946, the

Givaudan Perfumery School set the standard for modern perfumery training and

has since trained many international perfumers of the past and present.

Givaudan's Perfumery School strikes the perfect balance between heritage and

innovation, mixing traditional learning techniques with state-of-the-art tools

and technology. Headquartered in Vernier, Switzerland, the company operates in

over 40 countries worldwide. Givaudan Fragrances has a long-standing record of

being the hand-picked name for luxury goods companies such as LVMH, Kering,

Hermès, etc.

The world of fragrance is highly creative, but it remains founded on science

and technology. HiPhi has been continuously exploring the different

possibilities of multi-dimensional sensory experience. With this partnership,

the two companies will jointly develop creative innovation and premium

immersive experience onboard the HiPhi through the olfactory senses. The first

model, HiPhi X, will reach small volume production by the end of 2020 and

customer deliveries in 2021.

Logo - https://photos.prnasia.com/prnh/20200713/2855724-1LOGO

About the HiPhi Brand

HiPhi is a premium brand created by Human Horizons and enhanced by its users.

HiPhi X is an EV with a lightweight hybrid- aluminum construction. It also

embeds sustainability with the adoption of vegan leather and the use of

recyclable materials to further increase the sustainable nature of Human

Horizons' EV products.

About Human Horizons

Human Horizons is established for R&D in innovative and leading intelligent

mobility technologies as well as the industrialisation of future-oriented smart

vehicles. Furthermore, Human Horizons builds smart transportation technologies

and contributes to the development of smart cities, which will redefine human

mobility.

SOURCE: Human Horizons

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   Link: http://asianetnews.net/view-attachment?attach-id=369484

   Caption: HiPhi X and Givaudan announce exclusive partnership to curate premium unique

fragrances onboard HiPhi vehicles.