AsiaNet  85153

BEIJING, Aug.17,2020/PRNewswire=KYODO JBN/--

Dubbed the "Oscars" of the design industry, the Red Dot Award: Brands &

Communication Design was recently awarded to HUAWEI Assistant · TODAY. Based on

Red Dot's motto of "In search of good design and creativity", this award is a

testament to Huawei's efforts in continuous innovation to provide a smart

consumer experience. The brand was among the select few to win this year, out

of the thousands of competition entries that were vying for this revered

international seal of outstanding design quality.

Photo-https://photos.prnasia.com/prnh/20200817/2886934-1-a

Located at "the left most screen", HUAWEI Assistant · TODAY is a personal

assistant embedded in HUAWEI smartphone, provides quick access to various

services without downloading application. HUAWEI and HONOR mobile device users

can simply start it by swiping right from the home screen. The smart assistant

brings a new level of intelligent performance by helping users find services

and information when and where they are needed. As of Q2 2020, HUAWEI Assistant

- TODAY is making the lives of its 210 million MAUs in 170 countries and

regions easier and more convenient every day.

From a product design perspective, HUAWEI Assistant · TODAY offers a seamless

intelligent user experience. It breaks down the barriers between apps by

efficiently providing services such as search and discovery, quick access,

smart service dynamics and content recommendations at a single touch. It also

learns users' preferences to offer recommendations that make the overall user

experience more intuitive and optimised.

With HUAWEI Assistant · TODAY, users can now effortlessly search for any apps,

settings and files on their smartphones while simultaneously scanning their

tailored newsfeed for items of interest. Additionally, a key feature of the

HUAWEI Assistant · TODAY is the smart service cards which displays

notifications and reminders based on users' needs and specific usage scenarios.

For instance, users can stay up to date on their favourite team with the Sports

card while getting reminded of key travel details and updates in real-time with

the Travel card based on their locations.

https://photos.prnasia.com/prnh/20200817/2886934-1-b

HUAWEI Assistant · TODAY will continue to work on bringing more smart services

to its users to enhance their everyday lives. To do so, HUAWEI will unceasingly

optimise perfect the product experience from the users' perspective, thereby

offering each and every user an experience akin to having a personal assistant

in their day-to-day activities.

About the Red Dot Design Award: Originating in Germany 1955, the Red Dot Design

Award is one of the world's three major design awards along with the iF Design

Award (Germany) and IDEA International Design Excellence Awards (America). With

more than 18,000 entries, the Red Dot Design Award is established

internationally as one of the most sought-after quality marks for good design.

The award winners are presented in the yearbooks, museums and online. More

information is available at www.red-dot.de.

Source:Huawei

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   Caption: Red dot design award 2020 announced HUAWEI UCD Center wins 8 design awards

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   Caption: HUAWEI Assistant ｷ TODAY won the Red Dot Award Brands & Communication Design