AsiaNet 85140

HAMBURG, Germany, August 18, 2020 /PRNewswire=KYODO JBN/ --

Sports company PUMA is teaming up with emoji(R) - the iconic brand for a new

line of footwear, apparel and accessories. Classic PUMA silhouettes are adorned

with emoji(R) icons for this playful new collection.

emoji(R) has formed a new digital language that's fun, expressive, and

universal. The PUMA X emoji(R) collaboration was made to showcase the way we

communicate in the modern world.

Designed through the lens of instant messaging, the collection pairs emoji(R)

icons that speak to everyone with bright color combinations, creating a range

that is young and vibrant. The collection includes footwear, apparel and

accessories for both kids and adults, allowing for spirited self-expression at

any age.

"The PUMA x emoji(R) collection is one of our most favorite brand

collaborations. The products turned out so colorful, expressive and beautiful

and the entire product line is energetic and truly iconic," says Marco Huesges,

CEO and Founder of the emoji company. "We are certain that the line will make

everyone happy and that we can, together with PUMA, spread emotions and good

vibrations to consumers and fans all around the world."

The RS-2K X emoji(R) features a hook and loop piece on the heel where

detachable emoji(R) icons can be added. The shoe also includes a hidden "What's

Up?" message printed on the vamp. RS-X³ X emoji(R) includes the same detachable

feature, using the emoji(R) icons. The hidden "What's Up?" message also appears

on this shoe in the quarter overlay.

The PUMA X emoji(R) Tee and PUMA X emoji(R) Hoodie are both available in black,

gray, and yellow, each featuring an array of emoji(R) icons on both the front

and back of the clothing. Rounding out the collection are the PUMA X emoji(R)

Sweatpants in both gray and black, featuring side and back pockets, rib cuffs

and emoji(R) icons on the bottom of the right leg.

Show your emotions with the PUMA X emoji(R) collection, dropping on PUMA.com,

PUMA stores and select retailers on August 22nd.

- Picture is available at AP Images (http://www.apimages.com) -

www.emoji.com   https://about.puma.com/

Logo: https://mma.prnewswire.com/media/1228308/PUMA_x_emoji_logo.jpg

Photo: https://mma.prnewswire.com/media/1228307/PUMA_x_emoji.jpg

Media Contact:

Alberto Turincio, PUMA – alberto.turincio@puma.com, Tel: +1 617 488 1018

Liz Smith, PUMA – liz.smith@puma.com

Source: emoji Company GmbH