PR85375

CANBERRA, Australia, Sept. 2, 2020 /PRNewswire=KYODO JBN/ --

Seeing Machines, the advanced computer vision technology company that designs

AI-powered operator monitoring systems to improve transport safety, is pleased

to announce its next generation 'Embedded Product Strategy' for the automotive market.

Logo - https://photos.prnasia.com/prnh/20200902/2906200-1-logo 

Highlights summary

New "three pillar" strategy targets rapidly expanding camera-based interior

monitoring market:

- First pillar: FOVIO Chip, newly advanced with the introduction of Seeing

Machines' Occula(TM) Neural Processing Unit

- Second pillar: A low-friction integration pathway into any vehicle

integration point, including smart-mirrors, instrument clusters, infotainment

ECUs or centralized ADAS processing systems

- Third pillar: Occula(TM) is now available for license, in ASIC form, to

world-leading semiconductor companies for integration with any automotive

compute platform.

Representing a step-change in its delivery of Driver Monitoring System (DMS)

technology to automotive Tier 1 suppliers and OEMs, Seeing Machines has

unveiled an expanded strategy and product portfolio incorporating its next

generation embedded processing pipeline technology. The enhanced "three pillar"

offering targets the rapidly expanding camera-based interior monitoring market,

extending cost, scalability and integration benefits for carmakers as well as

safety and convenience for their customers.

Seeing Machines continues to grow as an automotive leader in DMS technology,

now in tie-ups with six OEMs globally, across nine ongoing programs over an

expanding range of vehicle models. The Seeing Machines FOVIO Chip (delivered in

partnership with Xilinx) remains the highest performing, lowest cost market

solution for standalone DMS vehicle integration and now represents nearly

one-third of Seeing Machines booked business, and is projected to grow to

approximately one half in response to Euro NCAP requirements.

OEMs today are faced with a maze of electronics, software and sensor

integration options for interior monitoring systems. Coupled with market

dynamics such as regulation and Euro NCAP requirements for safety (which are

now driving rapid adoption and mass market penetration), the Embedded Product

Strategy has been designed to support a very wide range of common integration,

cost, and safety performance challenges, with the flexibility to support the

unexpected.

The first pillar of the Seeing Machines strategy remains the FOVIO Chip.

However, the performance of the device is newly enhanced with the introduction

of Seeing Machines' Occula(TM) Neural Processing Unit ("Occula(TM)"):

- Occula(TM) is a custom processing design that accelerates Seeing Machines'

unique algorithmic approach to the problem of human detection and tracking,

placing the Company's technology at the "deep edge"

- Occula(TM) delivers a breakthrough in silicon utilization when executing

Seeing Machines' highly mature driver monitoring algorithms, reducing the

computational load of the FOVIO chip by over 50% while delivering the same

functionality and signal performance

- Occula(TM) adds general-purpose acceleration capabilities required for future

AI-based computer vision needs. Seeing Machines' customers will also be

delighted to know that, since the FOVIO Chip utilizes FPGA technology, OcculaTM

is a fully field upgradable offering

- Occula(TM) makes way for new driver and interior monitoring features on

existing FOVIO chips, further extending Seeing Machines' feature, performance,

and cost leadership.

The second pillar of the embedded product strategy offers a low-friction

integration pathway for the Company's driver and interior monitoring technology

into any vehicle integration point, including smart-mirrors, instrument

clusters, infotainment ECUs or centralized ADAS processing systems:

- This pathway is efficiently enabled via the introduction of Seeing Machines'

embedded Driver Monitoring Engine (e-DME). The e-DME is the Company's core

driver monitoring algorithm stack supporting both accelerated and

non-accelerated compute options, over a very wide range of popular automotive

compute platforms

- The e-DME includes versions which are deeply optimized and embedded for key

automotive SoC platforms, leveraging the different state-of-the-art AI vision

acceleration architectures in those devices.

As a third strategic pillar, Occula(TM) is now available for license, in ASIC

form, to world-leading semiconductor companies for integration with any

automotive compute platform that would benefit from world leading, highly

optimized, "deep edge" driver and/or interior monitoring.  

Paul McGlone, CEO of Seeing Machines commented: "It's an exciting time in the

Automotive industry and I'm delighted to be announcing our detailed technology

strategy, which has been constructed to closely support OEMs as they design

cars to meet mounting safety standards and deliver convenience features for

their customers.

"Seeing Machines has been leading this market for many years now and our three

pillar approach is no accident. We have leveraged our teams' years of

experience, deep knowledge of industry requirements, and close customer

relationships to support the many and varied requirements for DMS integration

into cars as demand continues to accelerate around the world."

Media enquiries: Seeing Machines – Sophie Nicoll, +61 419 149 683,

sophie.nicoll@seeingmachines.com

About Seeing Machines (LSE: SEE)

Seeing Machines Ltd., is an industry leader in vision-based monitoring

technology that enable machines to see, understand and assist people. Seeing

Machines' technology portfolio of AI algorithms, embedded processing and

optics, power products that need to deliver reliable real-time understanding of

vehicle operators. The technology spans the critical measurement of where a

driver is looking, through to classification of their cognitive state as it

applies to accident risk. Reliable "driver state" measurement is the end-goal

of Driver Monitoring Systems (DMS) technology. Seeing Machines develops DMS

technology to drive safety for Automotive, Commercial Fleet, Off-road and Aviation.

Founded in 2000 and headquartered in Australia, the Company has offices in

Australia, USA, Europe and Asia, and supplies technology solutions and services

to industry leaders in each market vertical. www.seeingmachines.com 

SOURCE  Seeing Machines Limited