IFA 2020 Special Edition – For the first time since the start of the Corona crisis, a global leading trade fair for consumer electronics will be opening its doors

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BERLIN, Sept. 3, 2020 /PRNewswire=KYODO JBN/ --

IFA video material for journalists available at the IFA Global Broadcast Center

IFA 2020 Special Edition is the first major global fair for consumer and home

electronics that will physically take place since the pandemic. From September

3rd to September 5th, outstanding brands and up-and-coming start-ups will

showcase their novelties, trends and highlights at the Berlin exhibition grounds.

IFA Next, Smart Home, Future, The edge of innovation

"After all those event cancellations, our industry urgently needs this platform

in order to present its innovations. Virtual events are certainly helpful, but

they lack the emotional connection," says Director Jens Heithecker.

This year, the main question is: Which innovations will prove successful in the

"new normal" of the post COVID 19 situation?

Due to the new importance of our homes and the boom of household appliances,

the focus is primarily on smart home applications and products that have a

positive influence on the living climate. Besides, the focus is on cutting-edge

technologies, such as Internet of things, 5G, Mixed Reality, AI and robotics

which will redesign the world in the era of digital working and learning,

telemedicine and digital health.

The number of participants is limited, because health and safety are top

priority. Nevertheless, there will be non-virtual live events that will focus

on B2B core functions of IFA.

Cross-industry innovations will be presented at SHIFT Mobility meets IFA NEXT.

For the first time, the platforms for both, technologies that will change our

mobility (SHIFT) and future-oriented products, concepts and solutions from

high-tech companies, startups and research institutes (IFA NEXT) will be

combined and will serve as an expert network.

These event components aim at trade visitors. Media representatives can

experience the latest products, press briefings and IFA keynotes live at the

IFA Global Press Conferences.

In the Global Broadcast Center, media partner TVT.media will make available

extensive moving image material free of charge and rights to journalists who

will report on IFA 2020.  

http://www.ifa-gbc.com 

Photo - https://mma.prnewswire.com/media/1230119/IFA_Smart_City.jpg   

Logo - https://mma.prnewswire.com/media/1230117/IFA_2020_Logo.jpg   

Michael Mueller-Jaeger

TVT.media

Tel.: +49 (0)173-2515900

Mail: mmj@tvtmedia.de

Source: TVT.media GmbH