PR85407

BERLIN, Sept. 3, 2020 /PRNewswire=KYODO JBN/ --

At the opening of IFA 2020 in Berlin today, during the IFA Global Press

Conference themed "Switch on possibility", TCL announced that it will extend

its cooperation with the International Basketball Federation (FIBA). Over the

next four years, TCL will continue to promote the development of the basketball

community as a FIBA Global Partner.

Andreas Zagklis, Secretary General of FIBA, thanked TCL via a video message on

the press conference, emphasizing the cooperation with TCL would switch on

unlimited possibilities in the future. Mrs. Yuki, Vice President of TCL said,

"TCL is honored to enter into this new cooperation with FIBA. In the first

stage of our partnership for the last two years, together we experienced the

great events such as the FIBA Women's Basketball World Cup and the FIBA

Basketball World Cup. TCL will continue to accelerate our international

presence and bring the joy to global audiences."

Photo - https://photos.prnasia.com/prnh/20200903/2905085-1-a 

TCL chose to extend the partnership with FIBA following their successful

cooperation in 2018 and 2019. Covering the period 2020 to 2023, the extended

cooperation agreement will cover high-profile events including the FIBA

Basketball World Cup (Men), FIBA Women's Basketball World Cup, FIBA Olympic

Qualifying Tournament (Men), FIBA Women's Olympic Qualification Tournament,

FIBA EuroBasket (Men) and FIBA Asia Cup (Men). The countries that qualify for

FIBA events are important markets for TCL to build brand awareness, and the

extended cooperation agreement will enable TCL to continuously increase its

brand presence.

Photo - https://photos.prnasia.com/prnh/20200903/2905085-1-b 

In addition to its cooperation with FIBA, TCL has sponsored basketball, soccer,

cricket and horse racing in different continents, partnering with top sports

stars to resonate with global communities. By extending its cooperation with

FIBA for the next four years, TCL will continue to inspire worldwide consumers

with unlimited possibilities through the spirit of basketball and smart

technologies.

About TCL

TCL is a multi-national technology brand, founded in 1981.

In 2019, Due to restructuring, TCL was split into two entities, namely TCL

Technology Group Corporation and TCL Industrial Holdings. TCL Technology

focuses on the semi-conductor display and materials industry, while TCL

Industrials focuses on consumer electronics products, including TVs, mobiles,

washing machines, refrigerators, air-conditioners, and etc.

TCL Technology and TCL Industrials share the same brand, but not equity related.

SOURCE: TCL

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=370568 

   Caption: FIBA announced to extend cooperation with TCL for four more years

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   Caption: TCL sponsored 2019 FIBA Basketball World Cup