PR85415

ROSEMONT, Ill., Sept. 8, 2020 /PRNewswire=KYODO JBN/ --

-- Best-in-class series combines leading biomechanics with an eye-catching

design

Life Fitness today unveiled Axiom Series, a comprehensive and versatile line of

strength equipment featuring 10 single-exercise and eight dual-exercise

selectorized machines, a dual adjustable pulley, and 12 benches and racks. Now

available globally, Axiom Series delivers simple and reliable biomechanics with

an inviting, eye-catching design ideal for many fitness facilities, from health

clubs to multi-unit housing, hospitality and more.

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Axiom Series single and dual exercise selectorized machines are designed with a

low-profile tower that allows for clear sight lines across the floor and can

upgrade the appearance of any fitness facility. To ensure exercisers have a

smooth and comfortable experience, Axiom Series utilizes high-quality weight

stacks, guide rods, pulleys and cables, in addition to a standard accessory

tray on top of each tower to store a water bottle, towel or mobile phone.

Customers can also choose between a rear shroud only or full shroud solution

depending on the design of their facility.

"We are thrilled to expand our industry-leading strength portfolio with the

Axiom Series to offer fitness facilities a single, complete solution for

strength training," said Dan Wille, Global Vice President of Marketing and

Product Development, Life Fitness. "We've listened to feedback from our

customers and we're excited for them to experience the full breadth and

versatility of this line. The Axiom lineup features a fresh, inviting design

with upgraded biomechanics and is the perfect solution to upgrade the look and

strength training experience of any facility."

Life Fitness Axiom Series benches and racks offer wide-ranging solutions for

both storage and training. There are five racks dedicated to dumbbell storage,

a barbell rack and a vertical medicine ball storage rack. Other key products

include a Smith rack, flexibility trainer, abdominal bench and a dip and leg

raise.

In addition, the Axiom Series dual adjustable pulley is a centerpiece for

functional strength training with limitless training options used for

individual workouts, personal training or group training applications. An

optimized weight stack position narrows the footprint without sacrificing

function, and a pair of long adjustable handles, an ankle strap and a triceps

rope all come standard with the unit.

The line is also user-friendly and approachable to all exercisers. All

selectorized units include graphic placards to help exercisers learn what

muscle groups they are training and proper exercise motion. QR codes are also

scannable via a smart phone to show a video of how to use each machine.

Simple, reliable, and aesthetically designed, the Life Fitness Axiom Series

will elevate the strength training experience for any facility with its breadth

and versatility. To explore Axiom Series, click here (

https://c212.net/c/link/?t=0&l=en&o=2908082-1&h=71555099&u=https%3A%2F%2Fwww.lifefitness.com%2Fen-us%2Faxiom-series&a=click+here

).

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment and game

tables and furnishings. The company manufactures and sells its strength and

cardiovascular equipment, billiards tables and accessories, and game room

furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor

Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to

166 countries. Life Fitness is headquartered outside Chicago, in Rosemont,

Illinois. For more information about Life Fitness products and services, visit

www.lifefitness.com.

Dana Andreoli      

T: +1-847-288-3366        

E: dana.andreoli@lifefitness.com

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SOURCE Life Fitness