PR85565

BOLOGNA, Italy, Sept. 14, 2020 /PRNewswire=KYODO JBN/--

Finding new ways to communicate the values of Italian fruits and vegetables

during Covid-19 is an important challenge that involves all of the sector's

professionals. The European Art of Taste, Discover the Italian Fruit & Veg

Masterpieces, funded by CSO Italy and the European Union (for 3,7 million Euro)

to promote the quality of Made in Italy products in China, Japan, Taiwan and

Hong Kong, presents the results of its first year with a new and original

format, creating an innovative press kit, totally digital and hand drawn, free

to consult on its website.

https://europeanartoftaste.com/ja/press-kit-2020/)

The press kit, realised by the communication team, was born from the artistic

inspiration at the origin of the project to celebrate the Italian art and its

incredible natural products with a new style. The entire path of cultivation

and processing of fruit and vegetables grown according to strict European Union

production regulations are animated to recreate the characteristics of a

lifestyle rich in health and well-being typical of the Mediterranean diet that

was born in Italy.

The Italian excellences are the main character of the press kit, with the focus

on the products that can be tasted in Asia: Red oranges, kiwifruit, processed

vegetables, tomato sauce and fruit juice are described in their quality,

provenience and tasting values, together with the information about their

production process, consumption trend and import/export numbers.

An important space is dedicated also to the companies that are part of the CSO

Italy project: Oranfrizer, Apofruit, Conserve Italia, Kingfruit, Joinfruit,

Jingold, Cico Mazzoni, Lagnasco Group and Origine Group. Those companies are

leading the Italian fruit & veg sector and are appreciated all over the world

for the quality and safety of their production. The importance of creating a

link with the Asiatic countries has been proven in the first six months of the

year. Despite the problems brought by Covid-19, Italian exportation in China

has shown an increase of +74,7%, with an important contribution of Kiwifruit

(96% of the market) with a total value of 26 million dollars (Source: ICE

Italia).

The launch of the press kit paves the way for the second year of activity of

the European Art of Taste - Discover the European Fruit & Veg Masterpieces

project which will involve consumers through the media, social activities but

also with promotion and tasting of products in the Large-scale distribution

market. The video press kits will be an agile communication tool that will be

sent to all those interested in learning more about the European project.

For further information and details: www.europeanartoftaste.com;

www.europeanartoftaste.ch

press@rpcircuiti.it – info@rpcircuiti.it

Source: The European Art of Taste