AsiaNet  84863

VENTURA, California, Sept. 22, 2020 /PRNewswire=KYODO JBN/ --

-- Brand Expands Year-Round Breast Cancer Awareness Efforts with 2020 Pink

Program

In addition to their ongoing year-round support and commitment to breast cancer

awareness, RevitaLash(R) Cosmetics announces its annual Pink Program for 2020

beginning August 1st running through October 31st.  In celebration of Breast

Cancer Awareness, the brand will launch new and existing initiatives including

limited-edition product offerings and global philanthropic programming.

Photo - https://mma.prnewswire.com/media/1216895/RevitaLash_Pink_Campaign.jpg

Logo - https://mma.prnewswire.com/media/1216896/RevitaLash_Cosmetics_Logo.jpg

Through the brand's continued support of the Breast Cancer Awareness cause,

RevitaLash Cosmetics founder and CEO, Michael Brinkenhoff, M.D., honors and

continues the legacy of his late wife, Gayle, who was diagnosed with metastatic

breast cancer at 32, and for whom the company was founded. RevitaLash Cosmetics

has made it its mission to donate a portion of the proceeds from product sales

to Breast Cancer Awareness year-round.  

"As a global brand in over 70 countries, we're proud to expand our

philanthropic efforts through our 2020 Pink Program," says Dariel Sidney, Vice

President of Philanthropy and Gayle Brinkenhoff's oldest daughter. "The

RevitaLash Cosmetics family sees Breast Cancer Awareness as an evergreen cause

with the common goal of directly improving lives of those dealing with a

difficult diagnosis, and eradicating breast cancer."

RevitaLash Cosmetics is also growing their philanthropic footprint, supporting

the brand's 24/7/365 Global search for a cure to women's cancers. For each and

every Pink Sleeve RevitaLash(R) Advanced (3.5mL/2.0mL) and RevitaBrow(R)

Advanced (3.0 mL) purchased from September 1st through October 31st, 2020

RevitaLash Cosmetics will donate $2 to breast cancer charities around the

world, up to a maximum of $120,000. These limited edition, award winning

products will be housed in premium, celebratory pink sleeves to honor the

cause.

Included within this global initiative, RevitaLash Cosmetics introduces the

International Greater Giving Program. Working with distribution partners,

RevitaLash Cosmetics will tap into a network of other like-minded

philanthropists to donate to breast cancer research and support organizations

all over the world. For each charitable organization the program partners

choose to benefit, RevitaLash Cosmetics will pledge $7,000 to the cause.  

Additionally, during October, the brand will execute their 5th annual One4One

campaign, which has had a 32% donation growth each year since inception. With

the purchase of any lash or brow conditioner on Revitalash.com, the brand will

donate a RevitaBrow Advanced (3.0mL) to City of Hope's Positive Image Center,

up to 1,600 units.

The limited-edition offers are available in select spas, salons and specialty

retailers and online at Revitalash.com, beginning September 1st.

About RevitaLash(R) Cosmetics

RevitaLash Cosmetics is a worldwide leader in developing advanced lash, brow

and hair beautification products. Established in 2006, the collection includes

award-winning RevitaLash(R) Advanced Eyelash Conditioner and RevitaBrow(R)

Advanced Eyebrow Conditioner, and is available in physician's offices, spas,

salons, and specialty retailers across 70 countries. A supporter of non-profit

breast cancer initiatives, RevitaLash Cosmetics donates a portion of proceeds

to research and education initiatives, giving back to the breast cancer

community year-round, not just in October. For information: www.revitalash.com.

[RevitaLash Advanced is not available in California]

Source: RevitaLash Cosmetics

CONTACT: revitalash@berhmanpr.com