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HOHHOT, China, Sept. 22, 2020 /PRNewswire=KYODO JBN/ --

Brand Finance, the world's leading independent brand valuation consultancy, has

released its Food & Drink 2020 report, in which Asian dairy giant Yili Group

("Yili", SHA: 600887) is named the most valuable dairy brand and the second-most

valuable food brand in the world for its impressive achievements in the past year.

Brand Finance is one of the world's top five brand valuation institutes and is

widely recognized for its professionalism and independence. Its brand valuation

reports are an important indicator for financial companies and professionals.

"As a brand committed to unceasing product continuous innovation in the

industry, it is unsurprising that Yili has managed to continually achieve its

expansion goal this year, even despite the Covid-19 pandemic," said Savio

D'Souza, Valuation Director of Brand Finance.

According to Brand Finance, Yili has now overtaken its competitors to become

the world's largest dairy company, with brand value up 13% in the past year

thanks to its innovation and internalization strategy as well as Chairman Pan

Gang's consumer-centric philosophy. Yili is also named the dairy brand with the

most potential in the world, reflecting Yili's continued leadership in the

global dairy industry.

Yili expands brand and targets two billion consumers worldwide

As Asia's most valuable dairy brand for the last five years, Yili continues to

power forward in its international expansion, most notably in Southeast Asia,

Europe, and Oceania. It aims to build a global network and supply chain that

serves two billion consumers around the world by the end of 2020.

With a strong emphasis on innovation, Yili focuses on producing new products

and spearheading new product categories that cater to consumer needs, expanding

choice and enhancing health in markets around the world. Consumers recognize

and embrace its notable product quality and rich product offering, which has

enabled Yili to achieve high brand penetration in wide-ranging markets.

Yili set up a big data radar platform to collect pubic accessible information

from over 420 data sources, providing over 90 percent of valid data for

customer insight analysis. It places a significant emphasis on understanding

and responding to consumer needs, developing innovative new products that

expand choice and enhance health for consumers across the world.

Yili was also recognized by the Dutch financial services company Rabobank in

its Global Dairy Top 20 2020 Report, in which it was named the number five

dairy producer in the world. This is the highest ranking ever achieved by an

Asian dairy producer.

SOURCE: Yili Group

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   Caption: Yili crowns most valuable dairy brand by Brand Finance in its Food & Drink 2020 report