Sarine Technologies' APAC executives interviewed by BAZAAR Jewelry
PR85722
HOD HASHARON, Israel, Sept. 22, 2020 /PRNewswire=KYODO JBN/ --
Sarine Technologies' (U77:SI) APAC Managing Director Noy Elram and APAC
Marketing & PR Manager Gege Chen recently sat for an interview with BAZAAR
Jewelry, during which the two executives shared, the diamond guide for the
SMART era, how to make use of the newly available diamond technologies when
selecting their diamonds. They also spoke about Sarine's automated diamond 4Cs
grading certificate and Diamond JourneyTM traceability report. The interview
was published in recent edition of BAZAAR Jewelry magazine and on the
magazine's official WeChat account.
Photo - https://photos.prnasia.com/prnh/20200918/2921796-1
Noy Elram explained that many diamond industry players worldwide have come to
the realization that very little has changed in their modus operandi and that
their trade remains a highly traditional one. The industry will find it
difficult to keep pace with the highly technical environment we all live in
today if they fail to pay attention to the development and application of
technologies. The widely recognized diamond 4Cs represents the carat weight,
clarity, color and cut. In the traditional 4C grading process, which heavily
rely on human elements, such as measuring the size, shape and location of
diamond inclusions as well as the subtle differences in color, it is inevitable
that graders will be affected by the external environment or their own physical
and emotional state, as well as other factors, thus affecting the grading
results. Not to mention graders' differences in terms of experience, capability
and culture. Even if the same grader handles the same diamond on different
occasions or at different times, inconsistent grading results can occur.
Gege Chen emphasized, "Sarine understands that the core need for a diamond
report of consumers when buying diamonds is a guarantee. Consumers would only
trust certificates that are based on objective and reliable data." Aiming for
enhancing consumer confidence, Sarine established the world's first AI-based
diamond lab in 2018, leveraging the advantages of artificial intelligence,
machine vision and neural network machine learning to achieve the consistency
and repeatability of diamond grading.
"We believe that AI technology can bring value to the diamond industry, and our
mission is to build trust between retailers and consumers by providing accurate
and objective diamond grading certificates," Sarine's two executives concurred.
In 2018, Sarine launched the Diamond Journey(TM) traceability report which can
document the entire trajectory of a diamond from the mine to the retail store.
As Sarine's technologies spread out the entire industry pipeline, most diamonds
in the world rely on Sarine from the rough to the finished form. With more than
70 million rough/polished diamonds being scanned and analyzed by Sarine's
systems annually, the firm is able to efficiently provide true high-quality information
directly derived from the actual technology utilized during the various processes
involved in diamond manufacturing using our advanced system annually.
It also because the Sarine Diamond Journey(TM) is a technology-based traceability
system which differs from the chain of custody or system of warrants that has
been used by the industry for many years, it can ensure verifiability, accuracy
and traceability of the results, helping prevent the occurrence of counterfeit
documentation. Consumers can verify any diamond with a Sarine Diamond JourneyTM
report, know its origin and how it was manufactured, as well as view a 1:1
model of original rough diamond from which the Sarine Diamond Journey(TM)-verified
polished diamond was derived (3D-ORIGIN(TM)).
Sarine believes that the application of Sarine's technologies across the
industry can gradually resolve the problem of information asymmetry between
buyers and sellers, giving consumers peace of mind when buying diamonds.
SOURCE: Sarine Technologies Ltd.
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Caption: BAZAAR Jewelry interviews Sarine’s APAC executives Noy Elram and Gege Chen
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