PR85727

NEW YORK, Sept. 23, 2020 /PRNewswire=KYODO JBN/ --

-- With 2,750 Nominations from over 15 countries, Prestigious Annual Awards

   Program Recognizes Rokt as Standout Marketing Technology Around the World

Rokt (

https://c212.net/c/link/?t=0&l=en&o=2923619-1&h=4117695482&u=https%3A%2F%2Frokt.com%2F&a=Rokt

), the global leader in e-commerce marketing technology, today announced that

it has been selected as the winner of the "Best Use of AI in MarTech" award in

the third annual MarTech Breakthrough Awards program conducted by MarTech

Breakthrough (

https://c212.net/c/link/?t=0&l=en&o=2923619-1&h=3454828242&u=https%3A%2F%2Fmartechbreakthrough.com%2F&a=MarTech+Breakthrough),

a leading market intelligence organization that recognizes the top companies,

technologies and products in the global marketing, sales and advertising

technology industry today.

Logo - https://mma.prnewswire.com/media/1278248/MarTech_Awards.jpg

Logo - https://mma.prnewswire.com/media/570354/Rokt_Logo.jpg  

Rokt's advanced machine learning technology enables users to deliver the next

best action and experience for each customer in the Transaction Moment(TM). The

Rokt algorithms analyze over 1 billion transactions per year, getting smarter

with each customer interaction. Clients can then optimize and personalize their

offers in real time as the AI manages the tradeoffs between objectives,

choosing the offers that will drive the most value per transaction. Customers

receive the most relevant offers that they are likely to engage with, and

companies forge deeper relationships with their clients, acquire new buyers,

and generate new revenue opportunities.

"We are constantly looking to improve the accuracy of our models through the

addition of new features from internal and third-party sources," said Rokt CEO,

Bruce Buchanan. "Our machine learning takes features into account to predict

and deliver the most value to both our clients, and their customers. This

technology allows non-tech savvy teams the ability to utilize advanced machine

learning algorithms, analyze results, and make simple updates to optimize their

campaign success. It ensures customers are receiving relevant offers, and a

personalized experience, and that brands are not wasting marketing spend by

showing offers to users unlikely to convert."

Rokt's Machine Learning includes 12 unique proprietary models that cover both

classification problems, where the outcome is yes or no, and regression

problems, where the outcome has a continuous value. Multiple data inputs are

collected to understand each customer on an individual level so AI can

determine their most relevant offer and experience. These data points include

customer data such as age, gender, device, and more, as well as transaction

data and Interaction data. With this, Rokt then optimizes to serve the most

relevant offers. Customization features include placements, design, messaging,

creative, offer position, and more.

The mission of the MarTech Breakthrough Awards is to honor excellence and

recognize the innovation, hard work and success in a range of marketing, sales

and advertising technology-related categories, including marketing automation,

market research and customer experience, AdTech, SalesTech, marketing

analytics, content and social marketing, mobile marketing and many more. This

year's program attracted more than 2,750 nominations from over 15 different

countries throughout the world.

"Customers expect personalized and relevant experiences when they shop online,

Rokt's AI brings them this customized experience," said James Johnson, Managing

Director at MarTech Breakthrough. "Rokt certainly breaks through the MarTech

space with their advanced machine learning technology that has been used across

more than 4 billion e-commerce transactions to date, and we want to

congratulate them on winning our 'Best Use of AI in MarTech' award for 2020."

About Rokt

Rokt makes e-commerce smarter, faster and better. When customers are buying

online, they increasingly expect more personalized and relevant experiences.

Rokt uses real-time data and decisioning to deliver the next best action for

each person in each Transaction Moment(TM).

Founded in Sydney, Rokt now operates in the US, Canada, UK, France, Germany,

Australia, New Zealand, Singapore, The Netherlands, Spain, Japan, Ireland,

Sweden, Norway, Denmark, and Finland.  Our clients include Live Nation,

Staples, Groupon, GoDaddy, Expedia, Vistaprint and HelloFresh. Rokt unlocks the

hidden potential in every single Transaction Moment(TM).

About MarTech Breakthrough

Part of Tech Breakthrough (

https://c212.net/c/link/?t=0&l=en&o=2923619-1&h=3139849734&u=https%3A%2F%2Ftechbreakthroughawards.com%2F&a=Tech+Breakthrough

), a leading market intelligence and recognition platform for global technology

innovation and leadership, the MarTech Breakthrough Awards program is devoted

to honoring excellence in marketing, ad and sales technology companies,

products and people. The MarTech Breakthrough Awards provide a platform for

public recognition around the achievements of breakthrough marketing technology

companies and products in categories including marketing automation, AdTech,

SalesTech, marketing analytics, CRM, content and social marketing, website,

SEM, mobile marketing and more. For more information, visit

https://MarTechBreakthrough.com.

SOURCE: Rokt

CONTACT: press@rokt.com