PR85806

NEW YORK, Sept. 26, 2020 /PRNewswire=KYODO JBN/ --

Around the world, people are living with anxiety and depression. Anxiety

affects more than 284 million people. Depression affects more than 264

million.[1] Half of all mental health conditions start by age 14,[2] and with

Covid-19, these numbers are rising. As the No. 1 international makeup brand,

Maybelline New York has an opportunity to provide the right support to help

tackle obstacles that stand in the way of women and young adults making their

mark. We are launching the Maybelline Brave Together global cause program to

help destigmatize anxiety and depression, provide critical one-on-one support

and help everyone, everywhere bravely take on their world.

Logo - https://mma.prnewswire.com/media/1281519/Maybelline_Brave_Together_Logo.jpg   

Over the past two years, Maybelline facilitated expert-led research and

conducted focus groups to better understand the topic of mental health.

Maybelline has also been working with non-profit partners CRISIS TEXT LINE,

JED, AND NAMI to have a tangible impact on people struggling with anxiety and

depression. In a world where 1 in 5 are estimated to be affected by anxiety and

depression,[3] women are disproportionately impacted.[4] And most mental health

conditions are undeterred or untreated.[5]

"Maybelline has always believed in the power of making things happen in your

life.  And we know that mental health is critical in feeling ready to do that,"

says Trisha Ayyagari, Global Brand President, Maybelline New York.  "We want to

use our global voice to de-stigmatize the conversation around mental health and

make support easily accessible.  Now, more than ever, we need to be there for

those living with anxiety and depression."  

By partnering with leading non-profit organizations, Maybelline's Brave

Together program aims to, break down the stigma around anxiety and depression,

provide cross-generational support and resources, and foster a culture that

lets those who are struggling and their loved ones know that they are not

alone. The specially curated online site will give people around the world

access to an online community featuring real-world inspiration and stories from

people on their own mental health journey, as well as mental health experts,

tips, and resources.  

"One of the program's key experts is Dr. Kathleen Pike, clinical psychologist

and professor at the Columbia University Irving Medical Center and the Columbia

Mailman School of Public Health. Dr. Pike is a scientific advisor to the Brave

Together program and is leading a global study, funded by Maybelline, on the

rates and reasons for anxiety and depression specific to Gen Z women. "There is

a pressing need for a program like this right now, and I am proud to work with

Maybelline on designing a community for those seeking to learn, listen, and

inspire open and brave conversations around emotional well-being."

To meet our community where they are, Maybelline has partnered with leading

non-profit Crisis Text Line to provide increased access to free, 24/7

confidential crisis counseling via text message – those in need can text

TOGETHER to 741741 to connect with a crisis counselor.

In the spirit of togetherness and cultivating a true global culture of support

for anxiety and depression, Maybelline is committed to investing $10M over the

next five years to mental health organizations worldwide who share our goal of

making a real difference. Join the conversation online at

www.maybelline.com /bravetogether or on Instagram by tagging @Maybelline and

#BraveTogether.

[1]

https://ourworldindata.org/mental-health#:~:text=Globally%20an%20estimated%20284%20million,experience%20anxiety%20disorders%20than%20men .

[2]

https://www.who.int/news-room/fact-sheets/detail/adolescent-mental-health#:~:text=Half%20of%20all%20mental%20health,%2D19%2Dyear%2Dolds .

[3]

https://www.who.int/news-room/detail/13-04-2016-investing-in-treatment-for-depression-and-anxiety-leads-to-fourfold-return 

[4] https://www.who.int/mental_health/prevention/genderwomen/en/ 

[5] https://www.who.int/news-room/fact-sheets/detail/adolescent-mental-health 

Contact:  

Kristen Tully - KTully@maybelline.com  

Mollie Michelson - Mollie.Michelson@maybelline.com

SOURCE  Maybelline