PR85838

TORONTO, Sept. 29, 2020 /PRNewswire=KYODO JBN/ --

Advantage Group International (https://c212.net/c/link/?t=0&l=en&o=2930268-1&h=476095883&u=https%3A%2F%2Fwww.advantagegroup.com%2F&a=Advantage+Group+International ) today announces the appointment of John McLoughlin

(https://c212.net/c/link/?t=0&l=en&o=2930268-1&h=2755914473&u=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjohn-mcloughlin-9052a14%2F&a=John+McLoughlin ) as their new Chief Executive Officer (CEO).

McLoughlin succeeds Richard Kellam, who leaves Advantage in a strong position

after having championed the company's digital transformation and led the

business through one of the most challenging periods of global disruption in

our Industry's history.

As CEO, McLoughlin will reinforce the company's commitment to its clients and

retailers through the delivery of the syndicated engagement program, Advantage

Report(TM). Advantage Report is the world's leading 360(Deg.) feedback system

developed to support suppliers and retailers in measuring, tracking and strengthening

their B2B performance. As COVID-19 has clearly shown, when supplier and retailer

partnerships are at their strongest, outstanding outcomes are created.

Having joined Advantage in 2006, McLoughlin has dedicated nearly 15 years to

the growth and development of the business in a variety of capacities: from

opening the Advantage Australian business to launching and providing leadership

as Executive and Managing Director for APAC of Advantage's operations in China,

New Zealand, Thailand, Malaysia, Indonesia, the Philippines, the United Arab

Emirates and the Kingdom of Saudi Arabia. This expansion into the fast-growing

Southeast Asian and Middle Eastern markets has proven to be instrumental in

securing Advantage's global reputation as a leader in driving successful B2B relationships.

"I am thrilled and excited to appoint John to this new leadership role," says

Advantage Chairman John Shanahan. "Through his enduring commitment to both our

supplier and retailer clientele, John has built and led numerous teams fueled

by a strategic growth mindset. It is this mindset and a client and employee

engagement orientation that we are excited to see him bring to the role of CEO.

Under his new leadership, our trusted in-market engagement advisors will remain

dedicated to serving our clients and retailers with excellence."

"Our purpose is to help retailers and suppliers work better together," says

McLoughlin. "We will stay true to this purpose and continue to find new and

exciting ways to support and supercharge our Industry's B2B relationships

worldwide. This includes introducing the innovative engagement approaches that

we have brought to our Australian suppliers and retailers, which have proven

tremendously successful for both partners."

About Advantage Group International

Advantage Group is the leading advisor in business-to-business engagement

globally. Over 30 years ago, in Toronto, Canada, founder Ron Pirie championed

the belief that businesses work better together when they commit to actively

listening and responding to each other's feedback. Ron's idea to have

retailers' rate and rank their suppliers was conceptualized in 1988. Not long

after, fast-moving consumer goods suppliers and retailers throughout North

America began recognizing that engaged and measurable relationships are

foundational to business performance. Today, our relationship measurement

capabilities have become the gold standard for improving business-to-business

engagement in over 40 countries. For more information:

https://www.advantagegroup.com/ 

For media inquiries: marketing@advantagegroup.com

SOURCE: Advantage Group International