PR85864

ZURICH, Sept. 30, 2020 /PRNewswire=KYODO JBN/ --

- CHF 250,000 already raised in pre-launch sale

- Investors share in net revenues of a global movie

- Blockchain automated smart contracts make it an efficient and safe option for investors  

- Revenues increased as same-day global digital release cuts out piracy and middlemen

The team behind one of the world's first fully fan-financed films -MAD HEIDI-

today unveiled MAD INVEST, a new film-funding and distribution model set to

revolutionise the movie industry. Putting fans first, these MAD INVESTORS have

already had the chance to sign up in advance to secure their Mad Heidi shares,

which has so far raised CHF 250,000. From today, all investors now have the

opportunity to buy MAD HEIDI shares via the MAD INVEST platform

invest.madheidi.com.

Tero Kaukomaa, co-producer of Mad Heidi, said, "MAD HEIDI is demonstrating that

fan-driven films for a worldwide audience are not only fun, they are a

profitable investment opportunity. The MAD INVEST model is a first in that

backers can directly participate as equals in the financing of a global movie,

share in net revenues of a global film, and unlock priceless bonus rewards like

being in the film, visiting the set, or even getting their name in the film

credits. By using a crowd investment model, blockchain technology, and a

simultaneous global release, MAD HEIDI will also reduce the problem of piracy

as well as the many middlemen like distributors and sales agents who take their

cut and reduce revenue. It's a win-win for the movie's backers and fans in general."

A model for future film production- how it works

A minimum of CHF 1 million is required to begin production of the movie. Only

4000 shares are being made available starting from just CHF 500. In the

unlikely event the CHF 1 million production threshold is not reached investors

will get their money back.

The distribution of the film is fully controlled by the production team. This

allows them to end the problem of piracy as all fans will be able to see the

movie at the same time. It also reduces the costs associated with paying

distributors and agents. Both will help increase revenues. Mad Investors

participate in all net revenue from the film, including digital streams,

downloads, sales of DVDs, Bluray or other physical formats, and revenues from

theatrical releases and TV-sales. Mad Investors who invest more than CHF5,000

also participate in all net revenues generated through merchandise sales.

Blockchain goes to the movies

Crowd-financing a film like Mad Heidi can involve many stakeholders spread

worldwide. Blockchain greatly reduces administrative costs by automating

transactions while ensuring trust between all parties. MAD INVEST uses ERC20

tokens based on the Ethereum network, which are minted each time an investment

is confirmed. Smart contracts reduce costs and human error, so more money goes

to investors. UK-based Filmchain is supporting us with our blockchain-based

revenue distribution. All revenues from the film go directly into the

blockchain-secured collection account on Filmchain.co, and then into the

wallets of MAD INVESTORS. Each investor can then transfer their share of the

revenue to their own bank account once their wallet balance has reached a minimum

of CHF 30. While cryptocurrency is not a requirement, it can be used to invest.

So, what's the movie all about?

The little girl from the alps is back…with a vengeance. Mad Heidi is an

action-adventure-comedy-horror parody of the much-loved children's storybook

character Heidi. Now all grown up, Heidi is just a girl from the Alps in an

alternative Switzerland that has fallen under fascist rule. Little does she

know that her yearning for personal freedom will be the spark that ignites a

revolution. From fondue torture to death by chocolate, Mad Heidi is a true

Swissploitation film. Think Kill Bill meets The Sound of Music.

Notes to editors

Media resources      

- For media interviews or more information please contact media@madheidi.com

- The launch event for Mad Invest will be live streamed (and available to watch

afterwards) at launchevent.madheidi.com 

- Investors go to invest.madheidi.com  

- Mad Heidi press pack, film stills, behind the scenes pictures, game, teaser

poster & the Mad Heidi logo at https://madheidi.com/pages/press    

- View the Mad Heidi film teaser at

https://www.youtube.com/watch?v=5eWiB6X-Fho&has_verified=1    

- Latest news and views as well as Mad Heidi merchandise at

https://madheidi.com/ 

The team behind Mad Heidi: Mad Heidi is being produced by IRON SKY producer

Tero Kaukomaa and Amateur Teen's and Paradise War's Valentin Greutert, and it

will be directed by the highly talented, up-and-coming Swiss director Johannes Hartmann.

Tero Kaukomaa (Producer of Mad Heidi)

In 1997, film producer and entrepreneur Tero Kaukomaa established Blind Spot

Pictures. Since then he has produced, or co-produced, over 20 feature films

including "Dancer in the Dark'' by Lars von Trier, Golden Globe nominee

"Everlasting Moments'' by Jan Troell and "Iron Sky''. In 2012, he released Timo

Vuorensola's "Iron Sky'', an € 8 million Finnish – German – Australian

co-production. The film was heavily crowd-sourced and crowd-funded by a

world-wide community of fans. In 2014, Tero founded Iron Sky Universe together

with Timo Vuorensola to continue the Iron Sky Saga. In 2019, the €19 million

sequel to Iron Sky, "Iron Sky- The Coming Race" was launched. A USD 30 million

Chinese film, "The Ark – an Iron Sky'', is currently in post-production. Also

in 2019, Tero founded SwissploitationFilms GmbH with Valentin Greutert and

Johannes Hartmann to produce and distribute Mad Heidi, the world's first

Swissploitation film. In 2020, he founded Son of a Pitch Oy (Ltd) together with

Timo Vuorensolato to offer their expertise in crowd engagement and pitching to

other filmmakers. Tero believes in quality and the power of marketing, and he

wants to use creative new ways to bring fresh content to the market. He is a

member of ACE and the European Film Academy. He divides his time between

Helsinki, Finland and Zürich, Switzerland.

Valentin Greutert (Producer of Mad Heidi)

Valentin Greutert started working in the film business in 2000 after graduating

with a Masters in Economics and Business Administration. In 2004, he founded

his first production company, HesseGreutert Film, in Zurich, Switzerland. Since

2015, he has headed his new outlet, A Film Company. Greutert has produced many

feature films and documentaries, among them pearls like "Rocksteady: The Roots

of Reggae" and "Amateur Teens". In 2019, his biggest production to date was

released. "Paradise War", based on a true story and represented by

TrustNordisk, was shot on three continents with 76 days spent shooting, most of

them deep in the jungles of Borneo. The film was a major success in

Switzerland. Since 2008, Greutert has been a member of the international

producer club ACE. He is also part of the European and Swiss Film Academies, as

well as a member of the documentary and fiction commission of the Federal

Office of Culture in Berne. Building on his background in economics, Greutert

also designed and now distributes KOSMA, a professional software to control

film production finances (www.kosma.io).

Johannes Hartmann (Director of Mad Heidi)

Active as director and producer since 2007, Johannes Hartmann founded Decoy

Films GmbH in 2009 together with two partners. Since then, he has been

responsible for the realisation of many commercials, music videos and service

productions. His debut short film "Halbschlaf" was selected by Switzerland's

leading genre film festival, the Neuchâtel International Fantastic Film

Festival, and numerous other international film festivals, and has won several

awards. This was followed by other short films and documentaries, which were

selected at film festivals worldwide. With his concept for Mad Heidi, the

world's first Swissploitation film, Johannes Hartmann approached the producers

Tero Kaukomaa and Valentin Greutert, with whom he founded Swissploitation Films

in autumn 2019. Mad Heidi is Hartmann's directorial debut as a director of a

feature-length fiction film.

Photo - https://mma.prnewswire.com/media/1282649/MAD_HEIDI_Cheese_Film.jpg   

Logo - https://mma.prnewswire.com/media/1282650/Mad_Heidi_Logo.jpg 

Source: Mad Heidi