PR85913

QINGDAO, China, Oct. 1, 2020 /PRNewswire=KYODO JBN/ --

Hisense, the global consumer electronics and home appliances market leader,

today announced a multi-year partnership with esports organization, Fnatic

(https://fnatic.com/）;. Through this partnership, the two companies will

produce a variety of content, including product reviews, video collaborations

and social engagement, each featuring Hisense appliances and Fnatic's prominent

teams.

Photo - https://photos.prnasia.com/prnh/20201001/2934577-1

Hisense Announces Global Partnership With Fnatic Esports Organization

"We are thrilled to partner with Fnatic, one of the world's top esports

organizations, in a joint effort to bring a better quality of life to Fnatic

and esports fans," said Alex Zhu, the Vice President of Hisense International.

"We hope to make Hisense TV and home appliances truly their friend and right

hand in life by constantly exploring the needs of fans, so as to allow them to

focus on enjoying every moment of esports games. Supported by the unique VIDAA

operation system that launched at Hisense TV, we are dedicated to bringing more

esports and Fnatic content to our big screens for fans."

Hisense provides reliable smart home appliances including televisions,

refrigerators, air conditioners, washing machines, cooking appliances among

many others, that meet the demands of modern consumers. As a part of the deal,

all Fnatic facilities will be upgraded with Hisense products. Fnatic will also

have access to Hisense's global network of customers, allowing for a wider

audience and the potential to build a stronger fan base. This partnership

represents another strategic milestone in Fnatic's continued expansion into

China.

"We are proud to partner with Hisense, a forward-thinking, innovative company,

that is committed to bringing happiness into the homes of millions of

families," said Sam Mathews, Founder and CEO of Fnatic. "As a trusted partner,

we are excited to share this collaboration with our fans, players and creators."

About Hisense

Founded in 1969, Hisense is headquartered in Qingdao, China. In the past 51

years, Hisense has always adhered to the core values of "Integrity, Innovation,

Customer Focus, and Sustainability". The business covers areas including

multimedia, home appliances, IT intelligent information and modern service

industries. Hisense has built 54 overseas companies and offices,14 high-end

international production facilities, and 17 R&D centers worldwide, with the

sole aim of delivering first-rate and affordable products that improve the

lives of consumers.

About Fnatic

Fnatic is a global esports entertainment brand headquartered in London,

laser-focused on seeking out, levelling up and amplifying gamers and creators.

Founded in 2004 by Sam Mathews, Fnatic teams have since claimed more than 200

championships across 30 different games. Driven by entertainment, Fnatic is the

channel through which the most forward-thinking brands communicate with young

people. It delivers industry-leading content, experiences and activations

through offices and facilities in cities between Los Angeles and Tokyo. For

more information, visit Fnatic.com.

SOURCE: Hisense

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