PR85897

NEW YORK, Oct. 1, 2020 /PRNewswire=KYODO JBN/ --

Michael Kors is happy to unveil the Watch Hunger Stop 2020 campaign, entitled

FOOD IS LOVE – SHARE YOUR HEART, fronted this season by a diverse collective of

the brand's own employees.

Photo -

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Leaning into the renewed sense of connection and spirit of community inspired

by the global pandemic, Kors looked closer to home to cast the talent for his

latest Watch Hunger Stop campaign, the brand's long-running philanthropic

initiative in partnership with the United Nations World Food Programme (WFP).

Renowned for starring a long list of celebrity ambassadors including Kate

Hudson, Halle Berry and Lupita Nyong'o, this year's campaign instead focuses on

Michael Kors employees from across all levels of the organization, individuals

who volunteered to further support the cause by stepping in front of the

camera.

The resulting imagery, shot by Menelik Puryear against brilliantly colored

backgrounds and accented with still photos of fruit and vegetables, is an

exuberant, heartfelt expression of collaboration and commitment by Team Kors.

The staffers are pictured wearing the special-edition Watch Hunger Stop 2020

designs: a white, 100% organic cotton LOVE T-shirt, $40; and a blue denim tote,

$58, made with 25% Repreve(R) recycled polyester. Both are adorned with a

specially designed red love heart patch. All profits from the sale of the tee

and tote go to WFP.*

"The idea behind Watch Hunger Stop has always been to connect communities—to

share and focus our resources, our voices and our attention to solve the

problem of hunger. Now, in the face of this global pandemic, we see just how

interconnected we all are, and this reinforced my belief that we all want to do

good and make a difference in the world," says Kors. "Casting and photographing

our employees for this campaign was very special. People talked about their

pride in working on Watch Hunger Stop over the years, and their eagerness to

help those in need."

Engagement is crucial in the march toward Zero Hunger, and this year's Watch

Hunger Stop campaign includes innovative and inviting social media

initiatives.  A special Instagram camera effect (also known as a "filter")

called "Share Your Heart," allows each user to join the community and spread

the love. Each post using the "Share Your Heart" filter triggers a donation of

50 meals to WFP.* The filter can be found on the @michaelkors Instagram profile

in the filters tab. The brand also continues to encourage people to "Wear It

and Share It". Each selfie, video or "Reels" post to a public Instagram account

with the LOVE t-shirt or tote and the hashtag #WatchHungerStop, will result in

a donation of 50 meals to WFP.*

Now in its eighth year, Michael Kors' Watch Hunger Stop campaign is focused

specifically on helping WFP provide much-needed school meals to children in

food-insecure regions of the world. It's exciting to announce that this year,

Watch Hunger Stop reached the major milestone of delivering 20 million school

meals through WFP's school meals program—an achievement made possible by the

extraordinary support and generosity of friends all over the world. The brand

looks forward with pride and optimism to achieving WFP's goal of Zero Hunger.  

SHOW YOUR SUPPORT

The LOVE T-shirt and tote will be available online and in select Michael Kors

Lifestyle stores globally from the 1st of October, 2020. Michael Kors will

donate all profits from every LOVE T-shirt and tote sold through official

Michael Kors channels to the United Nations World Food Programme (WFP)* to

support children in need. Throughout the month of October, Michael Kors

customers can make a donation to WFP at select Michael Kors stores around the

globe. Just $5 feeds a child in school for one month. Or go to

WatchHungerStop.com and follow the on-screen link to donate to WFP directly

(select countries only).

For more information, please visit the following:

Michael's World: http://www.michaelkors.com/michaelsworld

@MichaelKors on Instagram + Instagram Stories:

http://instagram.com/michaelkors  

@MichaelKors on IGTV: https://www.instagram.com/michaelkors/channel/?hl=en

Michael Kors on YouTube: https://www.youtube.com/user/michaelkors

Michael Kors on Facebook: http://www.facebook.com/michaelkors

Michael Kors on Facebook Messenger: m.me/MichaelKors  (

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)

@MichaelKors on Twitter: http://twitter.com/michaelkors

@MichaelKors on Weibo: http://weibo.com/michaelkors

Search for "Michael Kors" on Weixin and WeChat

Search for "Michael Kors" on LINE Japan

Search for "Michael Kors" on Kakao Korea

To purchase the LOVE t-shirt or tote, visit www.watchhungerstop.com  

To learn more about WFP, visit http://www.wfp.org

World Food Programme on Facebook: www.facebook.com/worldfoodprogramme

World Food Programme on Instagram: www.instagram.com/worldfoodprogramme  

@WFP on Twitter: twitter.com/wfp (

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)

*PROGRAM DETAILS: For each Watch Hunger Stop LOVE T-shirt or tote purchased

from a Michael Kors retail store or official Michael Kors website, Michael Kors

will donate 100% of profits (equivalent to the average value of 100 meals or US

$25) to WFP. For each Watch Hunger Stop LOVE T-shirt or tote selfie posted to

an Instagram public account tagged with #WatchHungerStop, Michael Kors will

donate 50 meals (equivalent to US $12.50) to WFP. For each selfie posted to an

Instagram account using the "Share Your Heart" filter, Michael Kors will donate

50 meals (equivalent to US $12.50) to WFP. Michael Kors will donate up to two

million meals to WFP through 9/30/2021. All funds raised will be donated to WFP

USA, a 501(c)(3) US charity that supports the programs of WFP. WFP does not

endorse any product or service.

About Watch Hunger Stop

Watch Hunger Stop, established in 2013, raises funds and awareness to help

achieve a world with Zero Hunger. The brand's partner in the effort is the

United Nations World Food Programme (WFP), and funds go to support WFP's school

meals program. In 2015, Michael Kors was named a WFP Goodwill Ambassador; in

2016, he was awarded the McGovern-Dole Leadership Award by WFP USA for his

dedicated efforts to highlight and alleviate the crisis of hunger.

About Michael Kors

Michael Kors is a world-renowned, award-winning designer of luxury accessories

and ready-to-wear. His namesake company, established in 1981, currently

produces a range of products under Michael Kors Collection, MICHAEL Michael

Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear,

wearable technology, watches, and a full line of fragrance products. Michael

Kors stores are operated in the most prestigious cities in the world. In

addition, Michael Kors operates digital flagships across North America, Europe

and Asia, offering customers a seamless omni-channel experience.

About the World Food Programme

The United Nations World Food Programme is the world's largest humanitarian

organization, saving lives in emergencies, building prosperity and supporting a

sustainable future for people recovering from conflict, disasters and the

impact of climate change.

Forward-Looking Statements

This press release contains forward-looking statements. You should not place

undue reliance on such statements because they are subject to numerous

uncertainties and factors relating to the operations and business environment

of Capri Holdings Limited (the "Company"), the global fashion luxury group

behind Michael Kors, all of which are difficult to predict and many of which

are beyond the Company's control. Forward-looking statements include

information concerning the Company's possible or assumed future results of

operations, including descriptions of its business strategy.  These statements

often include words such as "may," "will," "should," "believe," "expect,"

"anticipate," "intend," "plan," "estimate" or similar expressions.  The

forward-looking statements contained in this press release are based on

assumptions that the Company has made in light of management's experience in

the industry as well as its perceptions of historical trends, current

conditions, expected future developments and other factors that it believes are

appropriate under the circumstances.  You should understand that these

statements are not guarantees of performance or results. They involve known and

unknown risks, uncertainties and assumptions. Although the Company believes

that these forward-looking statements are based on reasonable assumptions, you

should be aware that many factors could affect its actual financial results or

results of operations and could cause actual results to differ materially from

those in these forward-looking statements.  

FOR MORE INFORMATION:

Dinesh Kandiah

Division Vice President, Global Marketing and Communications

MICHAEL KORS

T: 917.934.2427

E: Dinesh.Kandiah@michaelkors.com

SOURCE  Michael Kors (USA), Inc.