Rebranding and Innovation Power GWM's Intelligent Transformation as Auto China 2020 Closes

GWM

PR85949

 

BEIJING, Oct. 6, 2020 /PR Newswire=KYODO JBN/ --

 

GWM (601633.SS/02333.HK), a world-renowned automobile manufacturer, delivered a

thrilling new look at its revitalized brand and product strategy at Auto China

2020, showcasing a fresh focus on intelligent products and user-oriented

experiences. As one of the exhibition's highlights, GWM's inventive booth

featured the major proprietary technology platforms driving its

intelligentization strategy. It also conducted a livestream, attracting

millions of viewers globally.

 

Photo-https://photos.prnasia.com/prnh/20201006/2939824-1-a

 

Photo-https://photos.prnasia.com/prnh/20201006/2939824-1-b

 

Photo-https://photos.prnasia.com/prnh/20201006/2939824-1-c

 

GWM's brand and product innovation was on full display. Not only did it engage

Chinese actors to perform its new brand culture and user-focused scenarios to

reach young consumers, but it also showcased a new product lineup that paves

the path towards the future "intelligent" world. The breakthrough

third-generation HAVAL H6, with its FOTA upgrade, unleashes a new era of

intelligent connectivity, as its smart capabilities enable it to learn from and

accommodate the driver's everyday life. Both the HAVAL H6 and HAVAL Dagou

achieve L2 autonomous driving, while its POER pickups achieve L4, supporting it

fully in fixed scenarios.

 

These car models represent new heights in GWM's intelligent car design and

production following its repositioning as a global mobility technology company.

GWM's vehicles featured at Auto China are developed, designed, and produced by

the following global, intelligent modular platforms:

 

- The "L.E.M.O.N" Platform: Focusing on flexibility, high performance, advanced

security, and light weight, it supports the development of wide-ranging models,

including A0 to D platform vehicles, SUVs, MPVs, and more.

- The "COFIS" Platform: Exploring future travel through intelligent cockpits,

driving, electronics, and electronic architecture, it is the digital engine

driving GWM's transformation.

 

"Powered by advanced digital and new energy capabilities, our products have the

strength to compete in the global marketplace," said Tony Sun, GWM Deputy

General Manager of Overseas Marketing. "We hope to take this opportunity to

showcase our innovative transformation to the global market and users, whom

will see changes in our globalized model POER Pickup."

 

With its leading R&D capabilities, GWM presides over 10 R&D centers in seven

countries, with its Baoding headquarters as the core. It boasts a global R&D

team of over 17,000 across its locations in Baoding (China), Shanghai (China),

Yokohama (Japan), Detroit (US), Los Angeles (US), Frankfurt (Germany), Munich

(Germany), Bangalore (India), Kottingbrunn (Austria), and Gyeonggi (South

Korea).

 

Source GWM

 

Image Attachments Links:

 

   Link: http://asianetnews.net/view-attachment?attach-id=373477

 

   Caption: Rebranding and Innovation Power GWM’s Intelligent Transformation as Auto China

2020 Closes.

 

   Link: http://asianetnews.net/view-attachment?attach-id=373479

 

   Caption: GWM Showcases 3rd Gen H6 SUV at Auto China 2020.

 

   Link: http://asianetnews.net/view-attachment?attach-id=373480

 

   Caption: Reveals the Official Name of POER Pickup.

 

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