AsiaNet 85948

SINGAPORE, Oct. 6, 2020 /PRNewswire=KYODO JBN/ --

Sojern (

https://c212.net/c/link/?t=0&l=en&o=2940276-1&h=374908256&u=https%3A%2F%2Fwww.sojern.com%2F&a=Sojern

), a provider of digital marketing solutions for travel, today announced its

Co-Op Marketing Program designed to help Destination Marketing Organisations

(DMOs) drive traveller demand in Asia Pacific. The program, which first

launched in North America in September 2019, is also expanding in scope.

Marketers at DMOs and their partner organizations can now reach customers

directly with multichannel digital advertising across video, display, native,

Facebook and Instagram.

Logo - https://mma.prnewswire.com/media/249299/sojern_logo.jpg

The COVID-19 pandemic has had a massive impact on travel and tourism. This

program enables collaboration on digital marketing campaigns between the DMOs,

hotels and attractions, to support market recovery together. Sojern's Co-Op

Program can be customised to meet each participant's specific goals, whether

that be generating awareness for a destination or driving incremental

visitation. Regardless of the campaign objective, Sojern will find travellers

and influence them to visit the hotel, attraction or destination, wherever they

are online.

Early adopter, Venessa Chen, Regional Consumer Marketing Manager, Asia at

Tourism New Zealand, said, "What sets Sojern apart from other display channels

is its strong remarketing capabilities to drive conversions. During tactical

campaigns, Sojern effectively remarkets to our audience, pulls them down the

purchase funnel and delivers the highest conversions for us and our airline

partners."

"We know when someone is looking to travel and can influence them. We've

delivered over EUR11B in bookings for 10,000+ global travel brands including

destinations, attractions, hotels, airlines, cruise operators, and more. In

this program for co-op marketing, we have removed the operational complexity of

executing and measuring joint branding and performance campaigns and provide

discounted media to co-op participants. Now, you can boost local tourism with

our all-in-one advertising and analytics package," said Chris Blaine, VP of

APAC & EMEA at Sojern.

Earlier this year, Sojern was nominated by UNWTO (

https://c212.net/c/link/?t=0&l=en&o=2940276-1&h=538683186&u=https%3A%2F%2Fwww.unwto.org%2Fhealing-solutions-tourism-challenge&a=nominated+by+UNWTO

) as a semi-finalist for its 'Healing Solutions for Tourism' award.

Learn more about co-op marketing: "Co-Op Marketing for Destinations: The Path

Forward for Covid-19 Recovery (

https://c212.net/c/link/?t=0&l=en&o=2940276-1&h=1452966495&u=https%3A%2F%2Fskift.com%2F2020%2F10%2F05%2Fskift-trend-report-co-op-marketing-for-destinations%2F&a=Co-Op+Marketing+for+Destinations%3A+The+Path+Forward+for+Covid-19+Recovery

)." Learn more about Sojern solutions: www.sojern.com/destinations/.

About Sojern

Sojern provides digital marketing solutions for the travel industry. Powered by

artificial intelligence and traveler intent data, Sojern activates

multi-channel marketing solutions to drive direct demand. More than 10,000

hotels, attractions, tourism boards and travel marketers rely on Sojern to

engage and convert travelers around the world.

SOURCE  Sojern

CONTACT: Teesta Raha, +65 9379 2770, teesta.raha@sojern.com