PR85987

ISTANBUL, October 7, 2020, /PRNewswire=KYODO JBN/--

New home appliances line, launched via a virtual experience, uses UV light

technology heat and steam for at-home disinfection

Beko, Europe's leading home appliance brand, has developed Hygiene Shield, a

ground-breaking portfolio of household products, created in response to

emerging consumer needs in the post-lockdown era.

The new portfolio includes seven appliances with in-built disinfection

programmes and functions to disinfect packaged food and belongings to help

consumers adjust to the 'new normal' at home. Developed as a result of in-depth

consumer research conducted across the globe and with innovative new

technology, the Hygiene Shield product line has the power to kill more than 99%

of bacteria and viruses (including coronavirus), providing a level of

reassurance unrivalled in the market place.

Beko's consumer research, across 31 countries revealed that one of the primary

concerns is hygiene. Many of us are disinfecting supermarket purchases when we

get home, worrying about handling mobile phones and keys, or not bringing coats

into the house. People have increased the amount of cleaning and laundry in

their homes, with some people disinfecting bedding for the first time. 75% of

people are cleaning the house more often, 64% are doing more laundry and 68%

are paying more attention to the cleanliness of the packaging on purchased products.

The line takes inspiration from nature and uses methods such as steam and heat

to enable consumers to achieve excellent hygiene results at home. Arçelik's CEO

Hakan Bulgurlu was joined for a virtual discussion by Arçelik's CMO, Zeynep

Yalým Uzun and guest speakers, medical broadcaster and GP Dr Sarah Jarvis and

Christopher Sanderson, Future Laboratory's Co-founder & CEO to announce the launch.

Hakan Bulgurlu says, "It has been a very difficult year and we believe that now

more than ever, everyone should have access to good quality products that care

for them and the environment. We are excited to introduce Beko's latest

innovations and our first ever full product line to market. The products have

been tailored to help consumers achieve professional levels of hygiene at home

and protect them from infections and diseases. Our technologies are being

independently tested by Airmid Health Group, a respected biomedical research

organization. As of today, HygieneShield washing machines, washer dryers, ovens

and refrigerators have been shown to provide more than 99% virus reduction.

Airmid tests for UV disinfection cabinet and tumble dryers are in progress and

we expect to finalize the testing and certification processes by November. Our

dishwashers are being independently tested by Rhine-Waal University of Applied

Sciences and the testing and certification process is expected to be completed

in October. We hope that our products will give consumers peace of mind that

their homes are safe and clean, as we all continue to adjust to the 'new normal'."

Dr Sarah Jarvis says, "I've spoken positively on TV about UV light for

disinfection purposes: it has been widely used for sterilisation in hospitals,

airplanes and factories for some years. It has also been used in China since

April this year. COVID-19 has made us all think about how we live outside the

home, with masks and social distancing, but I'm seeing my patients start to

think about hygiene in the home, where we are spending so much more of our

time. I don't think we should all be going back to the work place yet – working

from home wherever we can will keep us safe and reduce the spread of COVID-19.

Keeping things clean is the challenge; I advise my patients to wash towels

(especially those from the downstairs loo) and dishcloths more frequently and

to wash face masks after every use."

Christopher Sanderson, CEO of Future Laboratory, a trend forecasting

consultancy in London, writes in a new report, "The home has played a pivotal

role in the recent global crisis, forced to double as office, school, gym, restaurant

or even a healthcare setting, our homes have become the front line of our external lives."

Heighten your hygiene experience at home

1.  UV cleaning cabinet

Coronavirus can survive for five days on smooth surfaces, so the cabinet uses

UV light technology to clean items that you have used outside the home or are

concerned about. Keys, phones, wallets, packaged goods from supermarkets,

plastic bags, baby bottles and toys can all be safely cleaned in 20-40-minute

cycle with no damage to objects. This clever portable device can live anywhere

in the home and its touch display makes it as easy to use.

2.  Combi refrigerator with disinfection drawer

The refrigerator disinfects food items in their original and sealed packaging,

eliminating more than 99% of bacteria and viruses in approximately 40 minutes.

Instead of wiping down each item you bring home from the supermarket or storing

them in a safe place for several days, this refrigerator does it for you. Its

separate disinfection drawer above the crisper eliminates viruses, bacteria and

germs using UV light technology distributed over the compartment.

3.  Tumble dryer with UV light technology

It isn't practical to wash your clothes every day, or to wash some styles of

clothes in high temperatures but we still want to feel certain that our clothes

are hygienic. The tumble dryer eliminates bacteria and viruses and provides

disinfection for your laundry in a safe and convenient way. The UV Hygienic

Refresh programme refreshes up to six dry pieces of clothing. Moreover, the UV

Hygienic Drying programme dries and sanitizes up to 5 kg of washed laundry even

clothes that need washing at low temperatures.

4. & 5.  HygieneShield washing machine and  washer dryer

We don't know how long the Coronavirus can survive on fabric and many of us are

worried about our clothing when we get home. What we do know is that people are

washing their clothes for longer at higher temperatures as a result of the pandemic.

This can get expensive, isn't sustainable and risks damaging our favourite clothes.

With a smart algorithm, an additional heater channel and fan system, the

hygiene therapy programme fills the drum with hot air to keep the laundry at

60°C to thoroughly sanitize your clothes without water. More than 99% of

viruses and bacteria are eliminated from 2 kg of clothes in 58 minutes, saving

your money and the planet from the use of chemicals and extra water.

6.  Built-in oven with saturated steam and heat

This oven doesn't just cook your food but cleans it too. Using the exceptional

disinfecting power of saturated steam and heat there are two separate

disinfection programmes available with this appliance, both involving heat and

steam, working at 70°C and 120°C respectively. Use of the oven at 70°C for 15

minutes will disinfect the surfaces of packaged food and make the outside of

baked goods more hygienic, without affecting their taste and structure. Use of

the oven at 120°C for 20 minutes will disinfect items like metal bowls and glass products.

7.  HygieneShield dishwasher

People trust their dishwasher much more than hand-washing, and with 79% of us

cooking more frequently at home, the dishes can pile up. For extra hygienic results,

this machine has a hygiene function with steam and additional hot rinsing functions.

Steam mist generated from using higher temperatures and additional hot rinsing

ensures that the entire surface of every dish is perfectly hygienic.

Dishwashers with the HygieneIntense function can be used with every program

which provides disinfection using higher temperatures of 60°C (during main

wash) and 70°C (hot rinsing). The technology also means the temperatures can be

held above 60 degrees for 50 minutes to disinfect kitchen items. The Hygiene

Intense function provides an additional rinsing step to further increase the

levels of hygiene. This technology has been independently tested by Rhine Waal University.

*R&D and testing organization, Ireland

Notes to Editor

About Beko:

Beko is the international home appliance brand of Arçelik operating in more

than 140 countries. It offers product lines that include major appliances, air

conditioners and small appliances. Beko is the leading freestanding home

appliances brand in Europe in the white goods sector and no.1 large home

appliances brand in the UK. The brand is Main Partner of FC Barcelona, naming

partner of Fenerbahçe Men's Basketball Team and Official Supplier of European

League of Legends Championship (LEC).

Photo - https://mma.prnewswire.com/media/1308934/Beko_HygieneShield_Product_Line.jpg   

Photo - https://mma.prnewswire.com/media/1308930/Beko_Fridge.jpg    

Photo - https://mma.prnewswire.com/media/1308933/Beko_Washer_Dryer.jpg    

Photo - https://mma.prnewswire.com/media/1308932/Beko_UV_Disinfection_Cabinet.jpg   

Logo - https://mma.prnewswire.com/media/998182/beko_logo_Logo.jpg 

Photo- https://mma.prnewswire.com/media/1309134/Arcelik_CEO_Hakan_Bulgurlu.jpg 

SOURCE: Beko