AsiaNet 86057

BOLOGNA, Italy, October 12, 2020, /PRNewswire=KYODO JBN/--

The Italian Kiwifruit is one of the focus product of CSO Italy project The

European Art of Taste – Italian Fruit and Veg Masterpieces, actually at its

second year of activity and address to the promotion of the quality of European

fruit and vegetables production in China, Japan, Taiwan and Hong Kong.

The focus on 2020/21 production is on Jingold which, together with Conserve

Italia, Origine Group, Joinfruit, King Fruit, Mazzoni, RK Growers and

Oranfrizer, is one of the partners of the project. For this harvest, actually

in phase of harvesting, Jingold will present three different kiwifruit

typologies with an estimated record of 18.000 tons of production. According to

Jingold specialists, employed on the field, the fruits have shown a high

quality in taste and the right dimensions.

In these days the kiwifruit harvest is focused on the kiwifruit with yellow

pulp and, finally, with the green pulp ones. Especially the green pulp

Kiwifruit, this year, will represent an innovation for Jingold, presenting two

new varieties: Jingold Bliss (Boerica variety, green and elongated, with high

natural sugar content) and Jingold Plus, with a double Vitamin C quantity in

relation to the normal kiwifruit.

The Jingold kiwifruit offer is perfectly aligned to consumers requests,

granting an excellent production standard and a constant presence in the market

all year long. Following the evolution of the habits which have shown a gradual

passage of preference from green pulp kiwifruit to the yellow variety in Asia,

Jingold has diversified its production. Nowadays Jingold produces more than

20.000 tons of yellow Kiwifruit in different countries placed in the two

hemispheres, in order to guarantee a regular supplying for the entire year.

From this harvest campaign, also, Jingold will expand its organic production,

focusing on sustainability and high quality.

Thanks to The European Art of Taste project (www.europeanartoftaste.com) the

Italian fruit and vegetables has started to be available in the Asian markets,

and with numerous promotion activities has given to everyone the chance to

taste and discover the natural excellences of Made in Italy.

For further information and details: www.europeanartoftaste.com;

www.europeanartoftaste.ch

SOURCE: The European Art of Taste