PR86072

JINAN, China, Oct. 13, 2020 /Xinhua=KYODO JBN/--

Shandong Provincial Department of Culture and Tourism will recruit 20,000

Confucius culture & tourism envoys from Chinese language learners and Chinese

culture lovers all over the world, so as to promote the cultural and tourism-related

brands such as "Make a Study Tour in Shandong" and "Find China in Shandong".

To implement the "Confucius Culture & Tourism Envoy" Program (the Program),

Shandong Provincial Department of Culture and Tourism has promoted the cultural

and tourism resources of Shandong by editing and publishing HSK Leveled

Readings (Level 1) - Shandong Chapter, developing test banks and test system

for the Program, and organizing Chinese Bridge Chinese Proficiency Competition

for Foreign College Students.

In cooperation with ChinesePlus, Shandong Provincial Department of Culture and

Tourism invited dozens of Chinese cultural experts and international education

specialists on Chinese language to compile HSK Leveled Readings (Level 1) -

Shandong Chapter in six languages, making Shandong China's first province to

promote culture and tourism on the basis of the HSK Chinese proficiency test

and locking the target populations of Chinese learners all over the world.

Chinese language lovers all over the world may take part in the activity by

logging on the official website of "Confucius Culture & Tourism Envoy" or

downloading the "Confucius Culture & Tourism Envoy" APP, or logging on

https://meetconfucius.sdta.com to directly take part in the online test.

With a novel form, the test of the Program has drawn great attentions. It

consists of eight passes. Guided by the animated Little Qilin, examinees need

to fight their way through passes via videos integrating creative amination and

live-action shooting.

In addition, information release and promotional activities are carried out by

means of Chinese Bridge, the world's largest Chinese proficiency competition.

As of October 2020, the promotional activities have been carried out in 10

countries and regions including Colombia, UK, France, Germany, Australia,

Japan, Malaysia, the Philippines, Kazakhstan, and Thailand, and such activities

are further promoted by local mainstream media and embassies of the countries

in China.

A variety of cultural and tourism promotion activities will be organized for

the Program, helping the "envoys" to learn for free the online Chinese language

course of the Great Wall Chinese, get the opportunities for taking part in the

"Tour in Shandong for Experiencing the Chinese Language and Culture" after the

COVID-19 pandemic, and to get a taste of the cultural charm of "Friendly Shandong".

Source: Shandong Provincial Department of Culture and Tourism