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STOCKHOLM, Oct. 1, 2020 /PRNewswire=KYODO JBN / --

Universum's World's Most Attractive Employers rankings show students entering

the workforce are doubling down on financial security and innovation; "high

future earnings" is the number one priority when weighing a potential employer

(and a bigger priority than in 2019), followed closely by "innovation" for

engineering and IT students (chosen by 46%). For all students surveyed, Google,

Apple and Microsoft were the top three employer brands. In 2020, among the

companies gaining the most points in the rankings: Amazon, Volkswagen, J.P.

Morgan, Daimler AG, Philips and LVMH.  

"This year we witnessed interesting shifts in industry preferences among

students across the globe," explains Richard Mosley, chief strategist at

Universum. "Careers in professional services, banking and strategic consulting

all dropped in prestige, while careers in IT, automotive and even manufacturing

rose significantly. What we are witnessing is a strong desire among students to

work for industries which are more associated with tech innovation which are

shaping the future."

Universum, the global leader in employer branding, surveyed over 235,273

students in business, engineering and IT from the 12 largest economies between

September 2019 to April 2020. The far-reaching survey asks students which

employer characteristics are most influential as they consider future

employment, and which employer brands they most admire.    

Among other noteworthy findings from the research

- The tech and automotive industries rose significantly as destination

industries for students.

- Employer branding leaders must rethink work culture in the work-from-home

era.

- Students say they prioritize high compensation, but this priority may weaken

as the economic downturn moves into 2021.

- Amazon has made huge strides over the last three years, rising 22 points

among business students and 12 points among engineering and IT students.

World's Most Attractive Employers 2020  

Business Ranking Top 10

1. Google

2. Apple

3. Microsoft

4. Amazon

5. Deloitte

6. Goldman Sachs

7. EY (Ernst & Young)

8. PwC (PricewaterhouseCoopers)

9. J.P. Morgan

10. L'Oreal Group

Engineering Ranking Top 10

1. Google

2. Microsoft

3. Apple

4. BMW Group

5. Amazon

6. Intel

7. IBM

8. Siemens

9. Samsung

10. GE - General Electric

Universum is an insight-driven research, consulting and activation firm

specialized in employer branding. For more info & full rankings please visit:

https://universumglobal.com/wmae2020/

Photo:

https://mma.prnewswire.com/media/1283774/Worlds_Most_Attractive_Employers_2020.jpg

CONTACT:  Jonas Barck, Global CMO: jonas.barck@universumglobal.com,

+46-706933388

SOURCE: Universum