Liby and Dow introduce China's first fully recyclable laundry packaging

Dow

PR86169

 

SHANGHAI, Oct. 19, 2020 /PRNewswire=KYODO JBN/ --

 

Partnership strengthens both companies' commitment to achieving a circular

economy in China

 

Dow (NYSE: DOW) today announced that the INNATE(TM) TF Polyethylene Resins for

Tenter Frame Biaxial Orientation (TF-BOPE) has been chosen by Liby, a leading

laundry brand in China, for its packaging used to contain laundry pods. The first

batch of the fully recyclable packaging is now available on its e-commerce

flagship stores, Tmall.com. This collaboration further advances

Dow's new sustainability target[https://corporate.dow.com/en-us/science-and-sustainability/commits-to-reduce-emissions-and-waste.html ] to have 100 percent of its packaging

applications to be reusable or recyclable by 2035.

 

Logo - https://photos.prnasia.com/prnh/20201016/2950753-1    

Dow, Liby and Kaida

 

The joint effort between Dow, Liby and Fujian Kaida enabled Liby to produce its

fully recyclable laundry packaging for the laundry pods. Dow's INNATE(TM)

TF-BOPE was selected due to its all-polyethylene (PE) structure that allows the

end-product to be recycled in existing recycle streams, strong material

properties offering high toughness in order to reduce leakage during e-commerce

transportation, as well as excellent optics for stand-up shelf appeal and touch

and feel. Leading packaging manufacturer, Fujian Kaida, will be designing and

producing the packaging for these Liby's laundry pods.

 

"We are delighted to partner with Liby to pioneer fully recyclable laundry

packaging in China. The country's recent acceleration in achieving a green and

sustainable environment has changed the way it tackles plastic waste, and this

collaboration is a significant step in improving the recyclability and

sustainability quotient in the packaging of laundry products for millions of

households," said Bambang Candra, Asia Pacific commercial vice president of Dow

Packaging and Specialty Plastics. "Through our advanced research and

development capabilities, we strive to help brand owners like Liby take action

and deliver on their sustainability commitments to close the loop for a

circular economy, a greener planet and a better future."

 

Zhang Liping, General manager of Liby Research and Development Center said, "As

a leading laundry brand in China, Liby won consumers' trust with high quality

cleaning products and our belief in natural ingredients. Most of the laundry

packaging in the market these days are non-recyclable, and as a brand, we feel

responsible for reducing and eliminating plastic waste in our products. We are

proud to embark on this journey with Dow through the fully recyclable

INNATE(TM) TF-BOPE, minimizing the environmental impact of our packaging. This

is especially timely with the government's push towards a circular economy with

Guangdong National Development and Reform Commission recent announcement of the

new rules on limitations and ban on using plastic products."

 

"We are thrilled to be supporting the introduction of China's first fully

recyclable laundry packaging alongside Dow and Liby. Dow's INNATE(TM) TF-BOPE

and film from Decro provided us with a unique design solution to create these

fully recyclable packaging for Liby. At Kaida, environmental protection and

manufacturing ecological products are a priority, and this opportunity

illustrates the importance of collaboration and collective action in

transforming how packaging is managed at its end of life," commented Guo Tao,

General manager, Fujian Kaida.

 

Earlier in July this year, Dow announced[https://corporate.dow.com/en-us/news/press-releases/dow-introduces-innate-tf-polyethylene-resins.html ] its innovative and revolutionary

brand extension, TF Polyethylene Resins for Tenter Frame Biaxial Orientation

(TF-BOPE) films, to its family of INNATE(TM) Precision Packaging Resins.

INNATE(TM) TF-BOPE aims to address the global industry's need for a high-performing,

convenient and recyclable packaging material. Additionally, INNATE(TM) TF has

been recognized as a 'design for recyclability' solution, enabling more plastic

packaging to be recycled by allowing brands to design for recyclability right from the start.

 

As part of its 2025 Sustainability Goals, Dow is committed to collaborating

with key stakeholders across the value chain to promote innovative and

sustainable packaging solutions, driving the healthy and dynamic development of

the plastics industry. INNATE(TM) TF-BOPE resins provide converters, brand

owners and retailers with an innovative packaging solution that can achieve

desired properties while being completely recyclable. This is possible because

of the resins' unique molecular architecture that demonstrates outstanding

physical properties as compared to traditional polyethylene products.

Additional information about INNATE(TM) TF Polyethylene Resins for Tenter Frame

Biaxial Orientation and current success stories are available at

www.dow.com/InnateTF .

 

About Dow Packaging and Specialty Plastics

 

Packaging and Specialty Plastics (P&SP), a business unit of Dow (NYSE: DOW),

combines core strengths of R&D, worldwide reach, broad product lines and

industry expertise to deliver high performing technologies for end use markets

in food packaging, personal hygiene, infrastructure, consumer goods and

transportation. P&SP is one of the world's largest producers of polyethylene

resins, functional polymers, and adhesives, and enabled by Pack Studios, is a

leading innovator and collaborator across the value chain on sustainable

application development and circular economy life-cycle design for plastics.

www.dowpackaging.com

 

About Dow

 

Dow (NYSE: DOW) combines global breadth, asset integration and scale, focused

innovation and leading business positions to achieve profitable growth. The

Company's ambition is to become the most innovative, customer centric,

inclusive and sustainable materials science company. Dow's portfolio of

plastics, industrial intermediates, coatings and silicones businesses delivers

a broad range of differentiated science-based products and solutions for its

customers in high-growth market segments, such as packaging, infrastructure and

consumer care. Dow operates 109 manufacturing sites in 31 countries and employs

approximately 36,500 people. Dow delivered sales of approximately $43 billion

in 2019. References to Dow or the Company mean Dow Inc. and its subsidiaries.

For more information, please visit www.dow.com or follow @DowNewsroom on Twitter.

 

About Liby

 

Liby is a leading brand of household detergents in China. Since its

establishment in 1994, its products have been well received by consumers. As a

leader in the field of home care, Liby gathers world-class technology, owns

"China Light Industry Green Detergents" key laboratory and industry academician

expert workstation in the industry, and has obtained 98 invention patents,

which is 2-5 higher than domestic counterparts sum. Liby is also one of the

makers of China's washing and care industry standards, and has led or

participated in the formulation.

 

For more information, please visit their website here[http://brand.liby.com.cn/ ].

 

About Fujian Kaida

 

KAIDA GROUP is a company that specializes in flexible packaging, raw material

film, injection molding and medical device packaging. Through more than ten

years development, Kaida Group has become an impactful flexible packaging

corporation in China. There are 11 gravure printing lines, 2 flexo printing

lines, 13 dry-lamination and solvent-free lamination lines, 1 extrusion

lamination production line with double die head, more than 100 of bag-making

lines, 11 PE film-blowing lines, over 20 injection molding lines and 2

cover-making lines as well as a GMP clean workshop at 100,000 level which can

provide customers top-quality packaging of health and environmental protection

in the field of food, pharmaceutical, daily chemicals and electronics etc. The

company is approved by global standard of accreditation BRC, BV, ISO9001. Our

products have won many national technology prizes and good reputation in the

industry. The company also established offices in East and South in China and overseas.

 

SOURCE: Dow

本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。

このプレスリリースには、報道機関向けの情報があります。

プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。

プレスリリース受信に関するご案内

SNSでも最新のプレスリリース情報をいち早く配信中